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A stratégiakutatás egyik fontos kérdése az, hogy miért különbözik a cégek stratégiai magatartása és nyereségessége. A kérdés megválaszolásának egy lehetséges új módja annak felismerése, hogy a vállalatok társadalmi, szakmai és csereüzleti kapcsolati hálókba vannak beágyazódva és együttműködnek más szervezeti szereplőkkel. Ezek a stratégiai hálók olyan szervezetközi kapcsolatokból állnak, melyek tartósak, a cég számára stratégiai jelentőséggel bírnak, így felölelik a cég kapcsolatrendszerét, mind vertikálisan, mindhorizontálisan, legyen szó akár beszállítókról, vevőkről, verseny­társakról vagy más szereplőkről. E rendszerbe beletartoznak az egyes iparágakon túlnyúló és a más országokat felölelő kapcsolatok is. Ebben a tanulmányban bemutatjuk a hálózatok alapegységét képező stratégiai partnerkapcsolatok jellemzőit, a különböző hálózati fogalmak értelmezését és a vállalati hálók vizsgálatának különböző stratégia­elméleti megközelítéseit.

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Társadalom és Gazdaság
Language Hungarian
Year of
Foundation
1979
Publication
Programme
ceased
Founder Budapesti Corvinus Egyetem
Founder's
Address
H-1093 Budapest, Hungary Fővám tér 8.
Publisher Akadémiai Kiadó
Publisher's
Address
H-1117 Budapest, Hungary 1516 Budapest, PO Box 245.
Responsible
Publisher
Chief Executive Officer, Akadémiai Kiadó
ISSN 1588-9734 (Print)
ISSN 1589-021X (Online)