Acta Oeconomica
Volume/Issue:
Volume 61: Issue 1
Bank selection factors in the banking industry: An empirical investigation from potential customers in Northern Cyprus
Authors: S. Katircioglu 1 , S. Fethi, D. Unlucan, and I. Dalci
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  • 1 Eastern Mediterranean University Department of Banking and Finance P.O. Box 95 Famagusta North Cyprus Via Mersin 10 Cyprus
DOI:
https://doi.org/10.1556/aoecon.61.2011.1.5
Page Count:
77–89
Publication Date:
01 Mar 2011
Online Publication Date:
05 Apr 2011
Article Category:
Research Article
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This study investigates the bank selection criteria of undergraduate students who are future potential customers of banks from different regions of the world in a small island economy by comparing the selection factors of international students for the first time. Survey results of 258 respondents show that there are not huge differences in the bank selection factors between Turkish and non-Turkish international students in the case of a state university in North Cyprus. “Availability and convenient location of ATM services” and “speed and quality of service” are the most important factors for considering banks and their services for both Turkish and non-Turkish undergraduate students.

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Cover Acta Oeconomica
Acta Oeconomica Periodical of the Hungarian Academy of Sciences
Print ISSN:
0001-6373
Online ISSN:
1588-2659
Keywords:
bank selection factors; undergraduate students; university; C14; C81; C83; E44; M31

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