View More View Less
  • 1 Airlangga University, Indonesia, Jalan Air-langga No. 4 Surabaya, 60286, Indonesia
  • 2 Department of International Business at Chang Jung Christian University, Taiwan, No. 1, Changda Rd. Gueiren District, Tainan City 71101, Taiwan
  • 3 School of Public Economics, Nanjing Audit University, Zhonghe Building, 86 West Yushan Road, Pukou District, Nanjing, China
Restricted access

Purchase article

USD  $25.00

1 year subscription (Individual Only)

USD  $700.00

The enhancement of economic development and living standard in last years has the people stress more on recreational life that tourism becomes prevalent in Taiwan. County and city governments positively promote tourism and hold cultural festivals to enhance the boom of accommodation and catering industries and further fire national tourism market and catering industry.

Through online questionnaire survey, the customers of Wang Steak, TASTy, Tokiya, and ikki, which are the subsidiaries of Wowprime and burst out the oil scandal recently, are distributed 800 copies of questionnaires. Total 388 effective copies are retrieved with the effective rate 49%. The research results are concluded as follows. 1. Crisis Communication Strategies would affect Media Report. 2. Crisis Communication Strategies would influence Corporate Image. 3. Media Report has significantly positive effects on Managerial Capacity in Corporate Image. 4. Media Report presents remarkably positive effects on Corporate Reputation in Corporate Image. 5. Media Report shows notably positive effects on Communication News in Corporate Image. It is expected that catering businesses could enhance the countermeasures of Crisis Communication Strategies to cope with crises.

  • Byrne, B.B. (2010). Structural Equation Modeling Using AMOS. Basic concepts, Applications, and Programming. (2nd ed). New York: Routledge.

    • Search Google Scholar
    • Export Citation
  • Claeys, A.S. and Cauberghe, V. (2012). What makes crisis response strategies work? The impact of crisis involvement and message framing. Journal of Business Research, 67(2), 182189.

    • Search Google Scholar
    • Export Citation
  • Claeys, A.S., Cauberghe, V. and Vyncke, P. (2010). Restoring reputations in times of crisis: an experimental study of the situational crisis communication theory & the moderating effects of locus of control. Public Administration Review, 36, 256262.

    • Search Google Scholar
    • Export Citation
  • Collado Agudo, J. , Herrero Crespo, A. and Rodríguez del Bosque, I. (2012). Adherence to customer loyalty programmes and changes in buyer behaviour. Service Industries Journal, 32(8), 13231341.

    • Search Google Scholar
    • Export Citation
  • Coombs, W.T. and Holladay, S.J. (2010). PR Strategy and Application: Managing Influence. West Sussex: Wiley-Blackwell.

  • Demetriou, Papasolomou and Vrontis (2010). Cause-related marketing: Building the corporate image while supporting worthwhile causes. Journal of Brand Management, 17, 266278.

    • Search Google Scholar
    • Export Citation
  • Elliot, J.D. (2010). How do past crises affect publics’ perceptions of current events? An experiment testing corporate reputation during an adverse event. In W.T. Coombs and S.J. Holladay (Eds.), The Handbook of Crisis Communication. West Sussex: Wiley-Blackwell, 205220.

    • Search Google Scholar
    • Export Citation
  • Fatima Oliveira, M. de (2013). Multicultural environments and their challenges to crisis communication. Journal of Business Communication, 50(3), 253277.

    • Search Google Scholar
    • Export Citation
  • Groza, Pronschinske and Walker (2011). Perceived organizational motives and consumer responses to proactive and reactive CSR. Journal of Business Ethics, 102(4), 639652.

    • Search Google Scholar
    • Export Citation
  • Kaur, H. and Soch, H. (2012). Validating antecedents of customer loyalty for Indian cell phone users. The Journal for Decision Makers, 37(4), 4761.

    • Search Google Scholar
    • Export Citation
  • Ki, E-J., Brown, K.A. (2013). The effects of crisis response strategies on relationship quality outcomes. Journal of Business Communication, 50(4), 403420.

    • Search Google Scholar
    • Export Citation
  • Kim, H.K. and Niederdeppe. J. (2013). The role of emotional response during an H1N1 influenza pandemic on a college campus. Journal of Public Relations Research, 25(1), 3050.

    • Search Google Scholar
    • Export Citation
  • Lee Moonkyu , Lee Hyoung-Tark and Kim Na-Min (2010). Corporate social responsibility and employee–company identification. Journal of Business Ethics, 95, 557569.

    • Search Google Scholar
    • Export Citation
  • Louisville, K.Y. (2013). The 2012 Annual ICM Crisis Report, Institute for Crisis Management Releases, June. Institute for Crisis Management, 22(1).

    • Search Google Scholar
    • Export Citation
  • McDonald, L.M., Sparks, B. and Glendon, A.I. (2010). Stakeholder reaction to company crisis communication & causes. Public Relations Review, 36, 263271.

    • Search Google Scholar
    • Export Citation
  • Meng, J. (2010). SK-2 China and its skin cream scandal: an extended analysis of the image restoration strategies in a non-Western setting. Public Relations Review, 36, 6669.

    • Search Google Scholar
    • Export Citation
  • Peloza and Shang (2011). How can corporate social responsibility activities create value for stakeholders? A systematic review. Journal of the Academy of Marketing Science, 39, 117135.

    • Search Google Scholar
    • Export Citation
  • Percy Marquinar (2010). The influence of corporate social responsibility on Peruvian’s consumers purchasing behavior. Journal of Leadership, Accountability and Ethics, 8(2), 7079.

    • Search Google Scholar
    • Export Citation
  • Piotrowski, C. and Guyette, Jr. R.W. (2010). Toyota recall crisis: Public attitudes on leadership and ethics. Organization Development Journal, 28(2), 8997.

    • Search Google Scholar
    • Export Citation
  • Russell and Pamela (2010). Longitudinal effects of corporate social responsibility on customer relationships. Journal of Business Ethics, 97, 581597.

    • Search Google Scholar
    • Export Citation
  • Schakett, T., Flaschner, A., Gao, T. and El-Ansary, A. (2011). Effects of social bonding in businessto-business relationships. Journal of Relationship Marketing, 10(4), 264280.

    • Search Google Scholar
    • Export Citation
  • Schultz, F., Utz, S. and Goritz, A. (2011). Is the medium the message? Perceptions of & reactions to crisis communication via twitter, blogs & traditional media. Public Relations Review, 37, 2027.

    • Search Google Scholar
    • Export Citation
  • Shabbir, Kaufmann, Ahmad and Qureshi (2010). Cause related marketing campaigns and consumer purchase intentions: The mediating role of brand awareness and corporate image. African Journal of Business Management, 4(6), 12291235.

    • Search Google Scholar
    • Export Citation
  • Shieh, C.J. (2014). The impacts of social network on operating performance in micro-enterprises. Acta Oeconomica, 64(Supplement 2), 229242.

    • Search Google Scholar
    • Export Citation
  • Shih, T.Y. (2012). Integrative effects of firms’ price and endorsement strategies on consumers’ loyalty intention. The Service Industries Journal, 34(6), 9811005.

    • Search Google Scholar
    • Export Citation
  • Stading, G.L. and Johnson, M. (2012). An examination of the relationship between a firm’s offerings and different customer loyalty segments. Journal of Business-To-Business Marketing, 19(4), 367391.

    • Search Google Scholar
    • Export Citation
  • Utz, S., Schultz, F. and Glocka, S. (2013). Crisis communication online: How medium, crisis type and emotions affected public reactions in the Fukushima Daiichi nuclear disaster. Public Relations Review, 39(1), 4046.

    • Search Google Scholar
    • Export Citation
  • Vandana, M. and Ashish, M. (2014). Marketing ethics: conceptual study. International Research Journal of Management Sociology & Humanities, 5(5), 448453.

    • Search Google Scholar
    • Export Citation
  • Von Riesen, R.D. and Herndon, N.C. (2011). Consumer involvement with the product and the nature of brand loyalty. Journal of Marketing Channels, 18(4), 327352.

    • Search Google Scholar
    • Export Citation
  • Xu, Kaibin and Li, Wenqing (2013). An ethical stakeholder approach to crisis communication: A case study of Foxconn’s 2010 employee suicide crisis. Journal of Business Ethics, 117(2), 371386.

    • Search Google Scholar
    • Export Citation
  • Zhang, J. (2010). Employee orientation and performance. An exploration of the mediating role of customer orientation. Journal of Business Ethics, 91, 111121.

    • Search Google Scholar
    • Export Citation