Authors:
Andreea-Diana Vodă Department of Marketing, Tourism-Services and International Affairs, Transylvania University of Brasov, Eroilor 29, Brasov, Romania

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Gabriel Brătucu Department of Marketing, Tourism-Services and International Affairs, Transylvania University of Brasov, Eroilor 29, Brasov, Romania

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https://orcid.org/0000-0002-9636-3660
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Andra Ioana Maria Tudor Department of Marketing, Tourism-Services and International Affairs, Transylvania University of Brasov, Eroilor 29, Brasov, Romania

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Rareș Brătucu Department of Marketing, Bucharest University of Economic Studies, Romania

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Ioana Bianca Chițu Department of Marketing, Tourism-Services and International Affairs, Transylvania University of Brasov, Eroilor 29, Brasov, Romania

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https://orcid.org/0000-0002-0608-8045
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Lavinia Dovleac Department of Marketing, Tourism-Services and International Affairs, Transylvania University of Brasov, Eroilor 29, Brasov, Romania

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Alina Simona Tecău Department of Marketing, Tourism-Services and International Affairs, Transylvania University of Brasov, Eroilor 29, Brasov, Romania

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Adrian Trifan Department of Finance, Accounting and Economic Theory, Transylvania University of Brasov, Romania

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Abstract

The degree of digitalization and potential of growth in this sector are the new criteria that split the countries into various groups. The aim of this research is to find an easier and faster method of assessing the level of digitalization for countries, over different periods, having a sample 10 countries from Central and Eastern Europe. The research compares and groups these countries, determining the impact of four additional variables on their digitalization level. There were combined multiple analyses including comparative, cluster and panel analysis. As a result, we defined a new standardized indicator, named Digi-Index, which can be adapted for various time ranges, countries or study groups. Academic researchers or business practitioners can use the Digi-Index, the clusters and their characteristics to build development plans for the digital sector, based on each country's conditions, potential and influence factors.

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  • Aulkemeier, F.Iacob, M.Van Hillegersberg, J. (2019): Platform–Based Collaboration in Digital Ecosystems. Electronic Markets, 29(4): 597608.

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  • Bouwman, H.Nikou, S.De Reuver, M. (2019): Digitalization, Business Models, and SMEs: How Do Business Model Innovation Practices Improve Performance of Digitalizing SMEs? Telecommunications Policy, 43(9): 01828.

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  • Bouwman, H.Nikou, S.Molina-Castillo, F.de Reuver, M. (2018): The Impact of Digitalization on Business Models. Digital Policy, Regulation and Governance, 20(2): 105124.

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  • Bukht, R.Heeks, R. (2017): Defining, Conceptualising and Measuring the Digital Economy Development. Informatics Working Paper, No. 68.

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  • Chen, J.Zhang, R.Wu, D. (2018): Equipment Maintenance Business Model Innovation for Sustainable Competitive Advantage in the Digitalization Context: Connotation, Types, and Measuring. Sustainability, 10(11): 120.

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  • Crittenden, A. B.Crittenden, V. L.Crittenden, W. F. (2019): The Digitalization Triumvirate: How Incumbents Survive. Business Horizons, 62(2): 259266.

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  • Eurostat A. Internet Access.

  • Eurostat B. Websites and Functionalities.

  • Eurostat C. Use of Computers and the Internet by Employees.

  • Eurostat D. E–Commerce Sales.

  • Eurostat E. E–Commerce Purchases.

  • Heavin, C.Power, D. J. (2018): Challenges for Digital Transformation – Towards a Conceptual Decision Support Guide for Managers. Journal of Decision Systems, 27(1): 3845.

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  • Hendriyani, C.Auliana, L. (2018): Transformation from Relationship Marketing to Electronic Customer Relationship Management: A Literature Study. Review of Integrative Business and Economics Research, 7(2): 116124.

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  • Henfridsson, O.Nandhakumar, J.Scarbrough, H.Panourgias, N. (2018): Recombination in the Open–Ended Value Landscape of Digital Innovation. Information and Organization, 28(2): 89100.

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  • Hinings, B.Gegenhuber, T.Greenwood, R. (2018): Digital Innovation and Transformation: An Institutional Perspective. Information and Organization, 28(1): 5261.

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  • Joensuu-Salo, S.Sorama, K.Viljamaa, A.Varamäki, E. (2018): Firm Performance among Internationalized SMEs: The Interplay of Market Orientation, Marketing Capability and Digitalization. Administrative Sciences, 8(31).

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  • Kessler, T.Buck, C. (2017): How Digitization Affects Mobility and the Business Models of Automotive OEMs. In: Khare, A.Stewart, B.Schatz, R. (eds): Phantom Ex Machina. Cham: Springer, pp. 107118.

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  • Khitskov, E. A.Veretekhina, S. V.Medvedeva, A. V.Mnatsakanyan, O. L.Shmakova, E. G.Kotenev, A. (2017): Russian Digital Transformation of Society: Problems Entering in the Digital Economy. Eurasian Journal of Analytical Chemistry, 12(5b): 855873.

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  • Kotler, P.Kartajaya, H.Setiawan, I. (2017): Marketing 4.0. Moving from Traditional to Digital .New Jersey, Hoboken: John Wiley&Sons, Inc.

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  • Krämer, A.Tachilzik, T.Bongaerts, R. (2017): Technology and Disruption: How the New Customer Relationship Influences the Corporate Strategy. In: Khare, A.Stewart, B.Schatz, R. (eds): Phantom Ex Machina. Cham: Springer, pp. 5370.

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  • Kraus, S.Palmer, C.Kailer, N.Kallinger, F.Spitzer, J. (2018): Digital Entrepreneurship: A Research Agenda on New Business Models for the Twenty-first Century. International Journal of Entrepreneurial Behavior & Research, 25(2): 353375.

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  • Laudien, S. M.Pesch, R. (2019): Understanding the Influence of Digitalization on Service Firm Business Model Design: A Qualitative-Empirical Analysis. Review of Managerial Science, 13(3): 575587.

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  • Loebbecke, C.Picot, A. (2015). Reflections on Societal and Business Model Transformation Arising from Digitization and Big Data Analytics: A Research Agenda. The Journal of Strategic Information Systems, 24(3): 149157.

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  • Matt, C.Trenz, M.Cheung, C. M. K.Turel, O. (2019): The Digitization of the Individual: Conceptual Foundations and Opportunities for Research. Electronic Markets, 29(3): 315322.

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  • Nambisan, S.Wright, M.Feldman, M. (2019): The Digital Transformation of Innovation and Entrepreneurship: Progress, Challenges and Key Themes. Research Policy, 48(8).

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  • Nylén, D.Holmström, J. (2015): Digital Innovation Strategy: A Framework for Diagnosing and Improving Digital Product and Service Innovation. Business Horizons, 58(1): 5767.

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  • Novak, J.Purta, M.Marciniak, T.Ignatowicz, K.Rozenbaum, K.Yearwood, K. (2018): The Rise of Digital Challengers How Digitization Can Become the Next Growth Engine for Central and Eastern Europe .McKensey Institute.

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  • Parida, V.Sjödin, D.Reim, W. (2019): Reviewing Literature on Digitalization, Business Model Innovation, and Sustainable Industry: Past Achievements and Future Promises. Sustainability, 11(2): 391.

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  • Paulus-Rohmer, D.Schatton, H.Bauernhansl, T. (2016): Ecosystems, Strategy and Business Models in the Age of Digitization – How the Manufacturing Industry Is Going to Change Its Logic. In: Factories of the Future in the Digital Environment. Proceedings of the 49th CIRP Conference on Manufacturing Systems. Procedia CIRP 57, pp. 813.

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  • Rachinger, M.Rauter, R.Müller, C.Vorraber, W.Schirgi, E. (2019): Digitalization and Its Influence on Business Model Innovation. Journal of Manufacturing Technology Management, 30(8): 11431160.

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  • Salminen, V.Ruohomaa, H.Kantola, J. (2017): Digitalization and Big Data Supporting Responsible Business Co–Evolution. In: Kantola, J.Barath, T.Nazir, S.Andre, T. (eds): Advances in Human Factors, Business Management, Training and Education. Advances in Intelligent Systems and Computing, 498. Cham: Springer.

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  • Trașcă, D. L.Ștefan, G. M.Sahlian, D. N.Hoinaru, R.Șerban-Oprescu, G. L. (2019): Digitalization and Business Activity. The Struggle to Catch Up in CEE Countries. Sustainability, 11(8): 117.

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  • Turber, S.vom Brocke, J.Gassmann, O. (2015): Designing Business Models in the Age of Pervasive Digitization. Proceedings, Academy of Management Annual Meeting, New York.

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  • Vial, G. (2019): Understanding Digital Transformation: A Review and a Research Agenda. The Journal of Strategic Information Systems, 28(2): 118144.

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Senior editors

Editors-in-Chief: István P. Székely, Dóra Győrffy

Editor(s): Judit Kálmán

Associate Editors

  • Péter Benczúr, Joint Joint Research Center, European Commission
  • Dóra Benedek, International Monetary Fund
  • Balázs Égert, OECD
  • Dániel Prinz, World Bank
  • Rok Spruk, University of Ljubljana, School of Economics and Business, Slovenia

Editorial Board

  • Anders Åslund, Georgetown University and Advisory Council of CASE, USA
  • István Benczes, Corvinus University of Budapest, Hungary 
  • Agnieszka Chłoń-Domińczak, SGH Warsaw School of Economics, Poland
  • Fabrizio Coricelli, University of Siena, Italy
  • László Csaba, Corvinus University of Budapest, Hungary and Central European University, Austria
  • Beáta Farkas, Faculty of Economics and Business Administration, University of Szeged, Hungary
  • Péter Halmai, Budapest University of Technology and Economics, and National University of Public Service, Hungary
  • Martin Kahanec, Central European University, Austria
  • Michael Landesmann, The Vienna Institute for International Economic Studies (WIIW), Austria
  • Péter Mihályi, Corvinus University of Budapest, Hungary
  • Debora Revoltella, European Investment Bank

Corvinus University of Budapest
Department of Economics
Fővám tér 8 Budapest, H-1093, Hungary
E-mail: judit.kalman@uni-corvinus.hu

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2023  
Web of Science  
Journal Impact Factor 0.7
Rank by Impact Factor Q3 (Economics)
Journal Citation Indicator 0.23
Scopus  
CiteScore 1.4
CiteScore rank Q3 (Economics and Econometrics)
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SJR Q rank Q4

Acta Oeconomica
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Acta Oeconomica
Language English
Size B5
Year of
Foundation
1966
Volumes
per Year
1
Issues
per Year
4
Founder Magyar Tudományos Akadémia
Founder's
Address
H-1051 Budapest, Hungary, Széchenyi István tér 9.
Publisher Akadémiai Kiadó
Publisher's
Address
H-1117 Budapest, Hungary 1516 Budapest, PO Box 245.
Responsible
Publisher
Chief Executive Officer, Akadémiai Kiadó
ISSN 0001-6373 (Print)
ISSN 1588-2659 (Online)

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