This investigation analyses the academic research development over the last 30 years on behavioural finance in the emerging markets. We use Web of Science database to collect the bibliographic material and a VOS Viewer software to identify similarities by using bibliometric techniques. The results show a significant growth of research in this area, especially after the subprime crisis and highlights the emergence of sub areas of interest to researchers which have arisen in a natural fashion and without a previously defined orientation. There is still no consensus in the literature regarding the causes of this phenomenon and new questions emerge to expand research on herd behaviour in the emerging markets.
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