This paper presents the image of Hungarians in the Croatian lands from the 16th century to the 19th on the basis of examples from literary (fictional) and journalistic (non-fiction) texts in Latin, Croatian and German. The image was very complex. It varied from an extremely positive perception — in the first centuries of the period under consideration — to clearly expressed negative perceptions and intolerance — that were most prominent during the revolutionary years 1848–1849, and most frequently, one can encounter a combination of positive and negative stereotypes existing in different ratios and with numerous transitional nuances.