Strawberry fruits of three cultivars viz. Camarosa, Chandler and Doughlas were used to prepare wine by four different methods (control, thermovinification, fermented on the skin and carbonic maceration). Physico-chemical characteristics of the cultivar Camarosa were rated superior to Chandler and Doughlas. The must from the fruits fermented on the skin gave the highest rate of fermentation and ethanol content. The application of various treatments improved the fermentation behaviour of treated strawberry musts compared to the control as revealed by their physico-chemical characteristics. Thermovinified wines had many desirable characteristics such as more total phenols, esters and colour with comparable amount of higher alcohols, volatile acids, ethyl alcohol, sugars and anthocyanin. The carbonic maceration resulted in wines with more alcohol, higher pH, lower acidity, lesser higher alcohol and volatile acids than other wines. Fermented on the skin treated wines were typical for higher amount of anthocyanin, lower reducing sugar and total sugar than the control wines. Thermovinified wines, irrespective of cultivars, scored the highest with respect to most of the sensory quality characteristics. Wines from Camarosa cultivar registered many desirable characteristics such as esters, optimum acidity, more red colour units with comparable contents of alcohol and total phenols, while Chandler cultivar had higher amount of ethyl alcohol, more phenols, anthocyanin than other cultivars. Some of these differences are correlated with their initial characteristics, while others have been influenced by method of vinification. Based on the physico-chemical and sensory qualities, the wines from cv. Camarosa was rated the best, though the wines of all the cultivars were acceptable.