The objective of this paper is to investigate consumer attitudes and behavioural patterns related to fish consumption in Poland and four Western European countries (Belgium, Denmark, the Netherlands, and Spain). A quantitative cross-sectional consumer survey was carried out and a total sample of 4786 respondents, representative within each country for age and region (n=800–1100 respondents per country) was obtained. Although Polish consumers have the most positive general attitudes toward fish and the strongest belief that eating fish is healthy and safe, their intention and fish consumption is on a very low level compared to the Western European countries.
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