This paper examines the importance of the lituus on Augustan provincial coinage. On local coins of some thirty cities in Africa and Asia, Augustus’ obverse portraits are accompanied by a lituus, the symbol of the augurs. One of Augustus’ most important priestly offices was that of an augur. Romulus’ most famous achievement as an augur was the foundation of Rome. When Augustus became an augur in 43 BC, it was particularly Romulus’ role as a founder that Augustus emulated the most. Augustus considered himself to be the second founder of Rome, and also founded, re-founded, and reorganized numerous cities in the Roman provinces. I argue, then, that given the far-reaching evidence of the lituus on Augustan provincial coinage, the prominence of Augustus’ position as an augur is not only evident through his provincial (re)foundations, but also through his visual imagery.