Linguistic color refers to a wide variety of notions: In traditional rhetoric it refers to elements of ornatus in speech, typically rhetoric figures. Secondly, emotions and acoustic qualities come into view. Quintilian was the first to add a moral and educational component. Finally, Cicero and Quintilian share the social connotation of color: They highlight the color of Rome as linguistic principle: the capital's urbanitas guides orators as well as all other inhabitants of Rome. The semantical range of color develops from rhetoric to sociolinguistics.