Across Languages and Cultures
Volume/Issue:
Volume 10: Issue 1
Info-promotional material discourse and its translation: The case of the Asturian tourist board texts
Author:
Roberto Valdeón Universidad de Oviedo Departamento de Filología Anglogermánica y Francesa Campus El Milán 33011 Oviedo Spain

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Pages:
21–47
Online Publication Date:
22 May 2009
Publication Date:
01 Jun 2009
Article Category:
Journal Article
DOI:
https://doi.org/10.1556/Acr.10.2009.1.2
Keywords:
tourist brochures; translation; informative function; persuasive function
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Tourism became the world’s first industry in the last decades of the 20th century. In this paper we examine the features of Spanish info-promotional materials, i.e. the official tourist brochures whose aim is to attract visitors and provide them with adequate information, as well as their English versions. We will assess four texts published by the Tourist Board of the Autonomous Government of the Principality of Asturias, in Northern Spain. The paper will examine the features (situational, interpersonal, ideational and textual) of the Spanish texts from a functional perspective, in an attempt to explore whether the information included is relevant for the communicative purposes of the texts. The next section will discuss the English translations, with particular reference to grammatical conventions, proper names and lexical choices. In the final discussion, we present some of the shortcomings of the texts and the problems deriving from certain cultural assumptions and linguistic choices. The paper concludes with some remarks about the need to involve specialists from various fields in the production of this type of materials.

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Across Languages and Cultures
Print ISSN:
1585-1923
Online ISSN:
1588-2519

Editor-in-Chief: Krisztina KÁROLY (Eötvös Loránd University, Hungary)

Consulting Editor: Dániel MÁNY  (Semmelweis University, Hungary)

Managing Editor: Réka ESZENYI (Eötvös Loránd University, Hungary)

Founding Editor-in-Chief: Kinga KLAUDY (Eötvös Loránd University, Hungary)

EDITORIAL BOARD

  • Andrew CHESTERMAN (University of Helsinki, Finland)
  • Kirsten MALMKJÆR (University of Leicester, UK)
  • Christiane NORD (University of Free State, Bloemfontein, South Africa)
  • Anthony PYM (Universitat Rovira i Virgili, Tarragona, Spain, University of Melbourne, Australia)
  • Mary SNELL-HORNBY (University of Vienna, Austria)
  • Sonja TIRKKONEN-CONDIT (University of Eastern Finland, Joensuu, Finland)

ADVISORY BOARD

  • Mona BAKER (Shanghai International Studies University, China, University of Oslo, Norway)
  • Łucja BIEL (University of Warsaw, Poland)
  • Gloria CORPAS PASTOR (University of Malaga, Spain; University of Wolverhampton, UK)
  • Rodica DIMITRIU (Universitatea „Alexandru Ioan Cuza” Iasi, Romania)
  • Birgitta Englund DIMITROVA (Stockholm University, Sweden)
  • Sylvia KALINA (Cologne Technical University, Germany)
  • Haidee KOTZE (Utrecht University, The Netherlands)
  • Sara LAVIOSA (Università degli Studi di Bari Aldo Moro, Italy)
  • Brian MOSSOP (York University, Toronto, Canada)
  • Orero PILAR (Universidad Autónoma de Barcelona, Spain)
  • Gábor PRÓSZÉKY (Hungarian Research Institute for Linguistics, Hungary)
  • Alessandra RICCARDI (University of Trieste, Italy)
  • Edina ROBIN (Eötvös Loránd University, Hungary)
  • Myriam SALAMA-CARR (University of Manchester, UK)
  • Mohammad Saleh SANATIFAR (independent researcher, Iran)
  • Sanjun SUN (Beijing Foreign Studies University, China)
  • Anikó SOHÁR (Pázmány Péter Catholic University,  Hungary)
  • Sonia VANDEPITTE (University of Gent, Belgium)
  • Albert VERMES (Eszterházy Károly University, Hungary)
  • Yifan ZHU (Shanghai Jiao Tong Univeristy, China)

Prof. Dr. Krisztina KÁROLY 
School of English and American Studies, Eötvös Loránd University
H-1088 Budapest, Rákóczi út 5., Hungary 
E-mail: 

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Across Languages and Cultures
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Across Languages and Cultures
Language English
Size B5
Year of
Foundation		 1999
Volumes
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Issues
per Year		 2
Founder Akadémiai Kiadó
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ISSN 1585-1923 (Print)
ISSN 1588-2519 (Online)

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