‘No Revolutionary Roads please, we’re Turkish’: The translation of film titles as an object of translation research

Jonathan Ross

doi:10.1556/ACR.14.2013.2.6

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Across Languages and Cultures

Volume/Issue:: Volume 14: Issue 2

‘No Revolutionary Roads please, we’re Turkish’: The translation of film titles as an object of translation research

Author:

Jonathan Ross

Jonathan Ross Boğaziçi University, Faculty of Arts and Sciences Department of Translation and Interpreting Studies 34342 Bebek, Istanbul Turkey

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Pages:: 245–266

Online Publication Date:: 18 Nov 2013

Publication Date:: 01 Dec 2013

Article Category:: Journal Article

DOI:: https://doi.org/10.1556/ACR.14.2013.2.6

Keywords:: film title translation; translation tactics; globalisation; Turkey; Slovenia

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This paper endeavours to promote further research into the relatively neglected field of film title translation by highlighting the fascinating range of factors and agents (including not just translators) that help determine the names used to market films imported into a country. As a survey article, it cannot dwell on all the variables that shape the choice of such titles but instead focuses on five: the diversity of translation tactics available; the influnce of the cultural background of the target audience; local patterns and conventions with regards to title translation; commercial considerations and the techniques they engender; and the impact of the international process and business relations from which translated film titles emerge. To illustrate these factors and to lend the paper a comparative and international perspective, the article draws on data from two countries on the margins of Europe, Turkey and Slovenia, who (albeit in different proportions) are heavily dependent on imported films, especially from the USA: it analyses a parallel corpus of film titles from the year 2009 and incorporates the findings from a questionnaire completed by professionals involved in the translation of titles in these two territories.

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Across Languages and Cultures

Print ISSN:: 1585-1923

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Andrew CHESTERMAN (University of Helsinki, Finland)
Kirsten MALMKJÆR (University of Leicester, UK)
Christiane NORD (University of Free State, Bloemfontein, South Africa)
Anthony PYM (Universitat Rovira i Virgili, Tarragona, Spain, University of Melbourne, Australia)
Mary SNELL-HORNBY (University of Vienna, Austria)
Sonja TIRKKONEN-CONDIT (University of Eastern Finland, Joensuu, Finland)

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Mona BAKER (Shanghai International Studies University, China, University of Oslo, Norway)
Łucja BIEL (University of Warsaw, Poland)
Gloria CORPAS PASTOR (University of Malaga, Spain; University of Wolverhampton, UK)
Rodica DIMITRIU (Universitatea „Alexandru Ioan Cuza” Iasi, Romania)
Birgitta Englund DIMITROVA (Stockholm University, Sweden)
Sylvia KALINA (Cologne Technical University, Germany)
Haidee KOTZE (Utrecht University, The Netherlands)
Sara LAVIOSA (Università degli Studi di Bari Aldo Moro, Italy)
Brian MOSSOP (York University, Toronto, Canada)
Orero PILAR (Universidad Autónoma de Barcelona, Spain)
Gábor PRÓSZÉKY (Hungarian Research Institute for Linguistics, Hungary)
Alessandra RICCARDI (University of Trieste, Italy)
Edina ROBIN (Eötvös Loránd University, Hungary)
Myriam SALAMA-CARR (University of Manchester, UK)
Mohammad Saleh SANATIFAR (independent researcher, Iran)
Sanjun SUN (Beijing Foreign Studies University, China)
Anikó SOHÁR (Pázmány Péter Catholic University, Hungary)
Sonia VANDEPITTE (University of Gent, Belgium)
Albert VERMES (Eszterházy Károly University, Hungary)
Yifan ZHU (Shanghai Jiao Tong Univeristy, China)

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