Across Languages and Cultures
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The underlying ideology of (not) getting the message in metaphors across in conference interpreting: A cognitive-critical-discourse approach
Author:
Fei Gao Chongqing University of Posts and Telecommunications, China

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https://orcid.org/0000-0002-6981-039X
Online Publication Date:
22 Jan 2025
Publication Date:
22 Jan 2025
Article Category:
Research Article
DOI:
https://doi.org/10.1556/084.2024.00470
Keywords:
metaphor translation; conference interpreting; ideology; cognitive approach; critical discourse analysis
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Abstract

Scholarly interests in metaphor translation are predominantly drawn to ‘translatability’ with a focus on cultural universals/specificities, overlooking the underlying ideology in metaphor ‘transfer’ from source texts to target texts. Benefiting from a methodological weld of the cognitive approach to metaphor and critical discourse analysis (CDA), this study examines the underlying ideology in metaphor re-encoding by Chinese conference interpreters at the Summer Davos Forum in China. The analysis demonstrates that the interpreters deploy different metaphor translation strategies to (a) preserve/accentuate positive values and (b) reduce/conceal negative values in metaphor re-encoding for China-related discourses, thus introducing ideological shifts in the TTs. The results suggest that ideology cannot only condition metaphor transfer but override linguistic or cultural factors in metaphor translation/interpreting regarding ideologically charged discourse. The article concludes by highlighting the value of the methodological integration of the cognitive approach to metaphor and CDA for a critical examination of metaphor transfer in translation/interpreting studies.

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Across Languages and Cultures
Print ISSN:
1585-1923
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