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  • 1 Olasz Nyelv és Irodalom Tanszék, Romanisztika Intézet, Bölcsészettudományi Kar, Eötvös Loránd Tudományegyetem Múzeum krt. 4/c, H-1088 Budapest
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The article is the fourth part of a series analysing the lexicographical presence of Italian in Hungarian language: after names of persons places and institutions the Author focuses now on trade marks. She shows the specialities of this sector of the lexicon: the intentions of marketing, the lexicalization process and the high speed of changes. She provides a large range of examples, cathegorized by a linguistical tipology: abbreviations, derived and composed names, sintagmatical and phrasal ones.

Verbum
Publication
Programme
ceased
Publisher Akadémiai Kiadó
Publisher's
Address
H-1117 Budapest, Hungary 1516 Budapest, PO Box 245
Responsible
Publisher
Chief Executive Officer, Akadémiai Kiadó
ISSN 1585-079X (Print)
ISSN 1588-4309 (Online)