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  • 1 Általános Lélektani és Módszertani Tanszék, KRE Pszichológiai Intézet, Budapest
  • | 2 Marketing és Média Intézet, BCE, Budapest
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Absztrakt

Szenzoros élménykeresés adatok hagyományos és újfajta klaszterezési eljárásokkal és vizualizációval történő újraelemzését mutatjuk be. Egy új, személyorientált elemzési módszert mutatunk be az élménykeresés mintázatainak vizsgálatára, mely alkalmas (1) nemcsak kvantitatív, hanem kvalitatív különbségek kimutatására, (2) tipikus értékkombinációk, különböző élménykeresői típusok kimutatására.

A személyiségpszichológiai kutatásokban újdonságnak számító – ám a kémiában és geofizikában széles körben elterjedt – sűrűsödéselemzések a korrelációs vizsgálatok és a hagyományos távolságalapú klaszterelemzésekből levont következtetések számos potenciális hibaforrására világítanak rá. Az elemzéseink révén összehasonlítást nyernek a változó- és a személyorientáltelemzési megközelítések is.

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Pszichológia
Language Hungarian
Year of
Foundation
1981
Publication
Programme
ceased
Founder Természettudományi Kutatóközpont -- Research Centre for Natural Sciences
Founder's
Address
H-1117 Budapest, Hungary Magyar Tudósok Körútja 2.
Publisher Akadémiai Kiadó
Publisher's
Address
H-1117 Budapest, Hungary 1516 Budapest, PO Box 245.
Responsible
Publisher
Chief Executive Officer, Akadémiai Kiadó
ISSN 0230-0508 (Print)
ISSN 2060-2782 (Online)

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