The potential use of ascorbic acid as a complexing reagent in the separation and preconcentration of rare earth elements (REE) in geological materials in a suitable solid matrix has been demonstrated. Traces of REE from some USGS standard rock samples, viz., GSP-1, G-2, AGV-1 and PCC-1, have been separated after acid dissolution in two ways: (1) by ion exchange chromatography on Dowex 50×8 column and Na-ascorbate as eluent and (2) by direct complexation with ascorbic acid under specific experimental conditions. The separated REE were coprecipitated with the non isotopic diluent, calcium fluoride, before neutron activation analysis. Radiometric determinations showed that the overall recovery of REE in both cases was practically quantitative.