Extensive use of chewing gums, by children in particular, entails the evaluation of trace element contents in them. Radiochemical neutron activation analysis (RNAA) was successfully employed to determine the concentration of 35 trace elements (essential, toxic and nonessential) in eight different brands of chewing gum generally consumed in Rawalpindi/Islamabad area. Comparison of trace element data of our work with literature has been presented. None of the elements detected in the brands of chewing gum examined was found to be present at a level representing a substantial contribution to the total dietary intake of the element.