Zirconium in simulated high level radioactive liquid waste (HLLW) was selectively adsorbed and separated by self-made high adsorption activity silica gel. The selective adsorption mechanism was analyzed according to the structure character of self-made silica gel and performance of zirconium in acid simulated HLLW. The results show that the adsorption selectivity of self-made silica gel for zirconium is strong, because zirconium has higher positive charge and zirconium ion hydrolyzes easily. Distribution coefficient of self-made silica gels for zirconium is 53.5 ml/g. There are 6.5 (OH)/nm2 on the surface on self-made silica gels which provide more adsorption activity places, thus self-made silica gels have higher adsorption capacity for zirconium (31.4 mg/g). The elution rate of the adsorption of zirconium on self-made silica gel by 0.2 mol/l H2C2O4 is more than 99%. The solubility of the self-made silica gel in nitric acid is low, the chemical stability of self-made silica gel is very strong.