The study presents examples of the application of oxyreactive thermal analysis to the geological prospecting of bitumen deposits. Thermal analysis performed under properly chosen analytical conditions allows determination of characteristic features of organic matter and, at the same time, estimation of the thermal history of rocks. Thermal oxyreactivity curves document whether rocks were heated before or not. The results of the oxyreactive thermal analysis correlate well with the results of routine chemical analyses of organic matter (e.g. the composition of kerogen and bituminous fraction, Rock-Eval analysis and others). Our study clearly demonstrates that the composition of organic matter in facially, lithostratigraphically, and biogenetically identical rocks depends on their thermal history.