Alkaline fading of bromophenol blue was chosen for the investigation of the effect of heating rate on the activation energies derived from the dynamic kinetic method. Freeman and Carroll's treatment was adopted to compute the activation energies from experimental data taken with three heating rates: namely 1°, 0.5° and 0.25°/min. It was found that the activation energy increases as the heating rate decreases. This is attributed to the non-equilibrium conditions. By extrapolating to zero heating rate, the activation energy obtained is comparable to that obtained via classical isothermal kinetics.