This research analyzes a “who cites whom” matrix in terms of aggregated journal-journal citations to determine the location
of communication studies on the academic spectrum. Using the Journal of Communication as the seed journal, the 2006 data in
the Journal Citation Reports are used to map communication studies. The results show that social and experimental psychology
journals are the most frequently used sources of information in this field. In addition, several journals devoted to the use
and effects of media and advertising are weakly integrated into the larger communication research community, whereas communication
studies are dominated by American journals.