Authors:
Chung Joo Chung Department of Journalism & Mass Communication, Kyungpook National University, Taegu, South Korea; cjchung@knu.ac.kr

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Han Woo Park Department of Media and Information, WCU Webometrics Institute, YeungNam University, Gyeongsan, Gyeongbuk, South Korea

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Abstract

This paper examines the Web visibility of researchers in the field of communication. First, we measured the Web visibility of authors who have recently published their research in communication journals contained in the Social Science Citation Index (SSCI) provided by the Web of Science. Second, we identified a subset of authors based on their publication outlets and summarize those researchers with the highest Web presence. Lastly, we determined the factors affecting their Web visibility by using a set of national and linguistic variables of the individual researchers. Web data were collected by using a Bing.com advanced search tool based on the API. Web presence is defined as the number of Web (co-) mentions of each researcher. We identified the most solely-visible scholars in the entire communication webosphere and scholars with the most networked visibility based on co-mentions. There is a weak but statistically significant correlation between researchers’ Web visibility and their SSCI publication counts. Further, US-based and/or English-speaking scholars were more noticeable than others on cyberspace.

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Scientometrics
Language English
Size B5
Year of
Foundation
1978
Volumes
per Year
1
Issues
per Year
12
Founder Akadémiai Kiadó
Founder's
Address
H-1117 Budapest, Hungary 1516 Budapest, PO Box 245.
Publisher Akadémiai Kiadó
Springer Nature Switzerland AG
Publisher's
Address
H-1117 Budapest, Hungary 1516 Budapest, PO Box 245.
CH-6330 Cham, Switzerland Gewerbestrasse 11.
Responsible
Publisher
Chief Executive Officer, Akadémiai Kiadó
ISSN 0138-9130 (Print)
ISSN 1588-2861 (Online)