Authors:
Anthony C. Little School of Psychology, University of Stirling, Stirling, FK9 4LA, UK
School of Biology, University of Liverpool, Liverpool, UK

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Russell A. Hill Evolutionary Anthropology Research Group, Durham University, UK

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Abstract

In many animals red is a signal of dominance and in humans there is evidence that red colouration may provide an advantage in sporting competition. This has been disputed by findings showing that colours other than red can also provide a competitive advantage. Here we examine basic perception of red versus blue in simple shapes by human judges to address the social signalling properties of red. We show that red is seen as more likely to win in physical competitions, more aggressive and more dominant then blue. When hue information is removed, however, the darker contrast of the blue shapes leads to a reversal in the attributions. This confirms that red hue is special in social attribution consistent with it being a signal of competitive quality and that darker contrast, through a potential link to testosterone signalling, could also act as a signal of dominance.

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Journal of Evolutionary Psychology 
Language English
Size  
Year of
Foundation
2007 (2003)
Publication
Programme
changed title
Volumes
per Year
 
Issues
per Year
 
Founder Akadémiai Kiadó
Founder's
Address
H-1117 Budapest, Hungary 1516 Budapest, PO Box 245.
Publisher Akadémiai Kiadó
Publisher's
Address
H-1117 Budapest, Hungary 1516 Budapest, PO Box 245.
Responsible
Publisher
Chief Executive Officer, Akadémiai Kiadó
ISSN 1789-2082 (Print)
ISSN 2060-5587 (Online)

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