Authors:
G. Brewer Department of Psychology, University of Central Lancashire, Preston Lancashire, PR1 2HE, UK

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J. Archer Department of Psychology, University of Central Lancashire, Preston Lancashire, PR1 2HE, UK

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Abstract

The facial photographs of 84 heterosexual women were rated for attractiveness by 74 males and 74 females who also made judgements regarding the personality and behaviour of these women. Both sexes judged physically attractive women as possessing more desirable personality traits and also as being more promiscuous than less attractive women. These findings extend the beauty-is-good stereotype, also attributing a more unrestricted sexual strategy to attractive women. This is consistent with research identifying the actual strategies of attractive women. It is argued that both sexes would benefit — in terms of mate choice and identification of rivals — from identifying attractive women as likely to be more promiscuous.

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Journal of Evolutionary Psychology 
Language English
Size  
Year of
Foundation
2007 (2003)
Publication
Programme
changed title
Volumes
per Year
 
Issues
per Year
 
Founder Akadémiai Kiadó
Founder's
Address
H-1117 Budapest, Hungary 1516 Budapest, PO Box 245.
Publisher Akadémiai Kiadó
Publisher's
Address
H-1117 Budapest, Hungary 1516 Budapest, PO Box 245.
Responsible
Publisher
Chief Executive Officer, Akadémiai Kiadó
ISSN 1789-2082 (Print)
ISSN 2060-5587 (Online)

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