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  • 1 Department of Personality and Health Psychology, Eötvös Loránd University, Budapest, Hungary
  • | 2 Department of Physiology and Neurobiology, Institute of Biology, Eötvös Loránd University, Budapest, Hungary
  • | 3 Pázmány Péter sétány 1/C, H-1117, Budapest, Hungary
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Abstract

A considerable proportion of the total effect of a drug can be due to non-specific effects. Important sources of such effects are the expectations evoked by the look-and-feel of the curatives. In this study the origin of these expectations was examined. 109 female university students completed two paper-and-pencil tests about expected connections among look-and-feel of curatives and their effects, and about personal drug experiences. Significant preferences in perceptual characteristics were found in 10 drug effects out of 19. In 5 cases out of the 10 preferred tablets, the preferences were partly explainable by previous experiences of participants. Although direct learning as a source of tablet colour preferences is an obvious assumption, there has not been any research in this area. Possible consequences of changing drug expectations by direct learning are discussed and several health psychological conclusions are drawn.

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Clinical and Experimental Medical Journal
Language English
Size  
Year of
Foundation
2007
Publication
Programme
ceased
Volumes
per Year
 
Issues
per Year
 
Publisher Akadémiai Kiadó
Publisher's
Address
H-1117 Budapest, Hungary 1516 Budapest, PO Box 245
Responsible
Publisher
Chief Executive Officer, Akadémiai Kiadó
ISSN 2060-6249 (Print)
ISSN 2060-968X (Online)

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