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  • 1 International Cultural Centre, Krakow
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A website is a basic promotional tool of any company – regardless of the field of their activity. Cultural institutions of Central Europe gradually start to recognize the web's indispensability as well as technological base at the core of modern communicative processes. Museums of contemporary art in Austria, the Czech Republic, Hungary, Poland, Slovakia – each to a different extent – make use of the Internet so as to inform about and promote themselves. The present study of the institutions’ websites conducted by the author presents the content of the websites and discusses what is and what should be presented. Is art really present on the art institutions’ websites?

  • 1. Chadwick, J., Boverie, P., 1999, A Survey of Characteristics and Patterns of Behavior on Visitors to a Museum Web Site, Museums and the Web 1999,

  • 2. Thomas W. , Carey, S., 2005, Actual/Virtual Visits: What Are The Links?, in Trant, J., Bearman, D. (eds.) Museums and the Web 2005: Proceedings, Toronto: Archives & Museum Informatics, 2005,

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