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  • 1 Corvinus University of Budapest Institute of Management Hungary
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Opposing to technological determinism, more socio-technical approaches have emerged in the second half of the 20 th century. One significant perspective is the social construction of technology (SCOT).However, besides its advantages, SCOT also has deficiencies. Many of them are discussed and answered in the literature but in this article two important aspects will be presented which have not been sufficiently elaborated in SCOT. First, light is shed on interpretative flexibility from a social cognitive approach. Here, technological frames are presented as support our understanding, but also other theories are suggested.Second, metaphors are presented as palpable images of interpretation. It is demonstrated how metaphors are used to understand complex phenomena like organisations or information systems. It is claimed that they are also suitable managerial tools to influence human actions through interpretations. Finally, three possible ways of further research are highlighted.

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