The Case study elaborated in the paper deals with the mostly remote and also mostly famous tomato producing area in Russia: Astrakhan region, where smallholders absolutely dominate tomato production. The major markets for these tomatoes are traditionally located in the Centre of the European part of Russia and in the Northern territories. Local markets are narrow and do not provide sustainable incomes for the smallholders. There are several initiatives of the regional administration and local producers for facilitating marketing of fresh tomatoes and other vegetables and melons outside the region. In our Case study we concentrated on reactive private business model which allows inclusion both smallholder tomato producers as well as private truck drivers into tomato food chain.
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