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  • 1 University of Edinburgh Business School Edinburgh UK
  • 2 Loughborough University School of Business and Economics Loughborough UK
  • 3 University of Barcelona Barcelona Spain
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This paper argues that the ‘New Public Management’ paradigm for public management theory and practice that has prevailed for the last thirty years is both flawed in theory and has failed in practice. We argue for an alternative to this paradigm that is rooted with the New Public Governance approach and that makes a reality of the Public Service-Dominant Logic for sustainable public services. We derive seven propositions for sustainable business practice for public services organisations from this approach.

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