View More View Less
  • 1 Corvinus University of Budapest, Budapest, Hungary
Restricted access

While workplace communication is a well-established field in communication studies, empirical research based on samples of communication processes taking place in actual organisations is still scarce. Although a distinct line of research on meetings has recently emerged and established itself as “meeting science”, another ubiquitous communication setting, regarding business presentations have received far less attention. In this paper, we argue that a general-purpose theory and a corresponding measuring instrument for the evaluation of the impression made by a presentation on the audience would greatly enhance our understanding of the factors that determine the efficiency of presentations. We present the theoretical framework and the indicators in such an inventory, which we have developed based on the educational literature on public speaking. The construction of this instrument also generated a set of hypotheses about how a speaker’s personality traits may be related to various aspects of the impression made by the speaker.

  • Allen, J. A.Lehmann-Willenbrock, N.Rogelberg, S. G. (2015): The Cambridge Handbook of Meeting Science. New York, NY: Cambridge University Press.

    • Search Google Scholar
    • Export Citation
  • Chen, X-P.Yao, X.Kotha, S.(2009): Entrepreneur Passion and Preparedness in Business Plan Presentations: A Persuasion Analysis of Venture Capitalists’ Funding Decisions. Academy of Management Journal 52(1): 199214.

    • Search Google Scholar
    • Export Citation
  • DeVito, J. A. (2012): Human Communication: The Basic Course (12th ed.). Boston, MA: Pearson.

  • Kauffeld, S.Lehmann-Willenbrock, N.(2012): Meetings Matter: Effects of Team Meetings on Team and Organizational Success. Small Group Research 43(2): 130158.

    • Search Google Scholar
    • Export Citation
  • Kiss, P.(2010): Diplomás kompetenciaigény és munkával való elégedettség [Graduate Competence Requirements and Job Satisfaction]. In: Garai, O.Horváth, T.Kiss, L.Szép, L.Veroszta, Z. (eds) Diplomás pályakövetés IV.: Frissdiplomások 2010 [Tracking graduates’ carreers IV: Career starters 2010]. Budapest: Educatio Társadalmi Szolgáltató Nonprofit Kft., accessed 23/06/2018.

    • Search Google Scholar
    • Export Citation
  • Kosslyn, S. M.Kievit, R. A.Russell, A. G.Shephard, J. M. (2012): PowerPoint® Presentation Flaws and Failures: a Psychological Analysis. Frontiers in Psychology 3: 122.

    • Search Google Scholar
    • Export Citation
  • Larson, C.U. (1992): Persuasion: Reception and Responsibility (6th ed.). Belmont, CA: Wadsworth.

  • Lehmann-Willenbrock, N.Allen, J. A. (2014): How Fun Are Your Meetings? Investigating the Relationship between Humor Patterns in Team Interactions and Team Performance. Journal of Applied Psychology 99(6): 12781287.

    • Search Google Scholar
    • Export Citation
  • McCrae, R. R.Costa, P. T. (1999): A Five-Factor Theory of Personality. In L. A. Pervin (Ed.), Handbook of Personality: Theory and Research. New York: Guilford.

    • Search Google Scholar
    • Export Citation
  • National Association of Colleges and Employers (2015): Job Outlook 2016: Attributes Employers Want to See on New College Graduates’ Resumes., accessed 23/06/2018.

    • Search Google Scholar
    • Export Citation
  • Osborn, M.Osborn, S.Osborn, R.(2012): Public Speaking: Finding Your Voice (9th ed.). Boston, MA: Pearson Education.

  • Pearson, J. C.Nelson, P. E.Titsworth, S.Harter, L.(2011): Human Communication, (4th ed.). New York, NY: McGraw-Hill.

  • Roberts, W. R. (trans.) (1954): Rhetoric by Aristotle., accessed 23/06/2018.

  • Saucier, G.Goldberg, L. R. (1996): Evidence for the Big Five in Analyses of Familiar English Personality Adjectives. European Journal of Personality 10: 6177.

    • Search Google Scholar
    • Export Citation

The author instruction is available in PDF.

Please, download the file from HERE

  • Industrial Relations SJR Quartile Score (2018): Q3
  • Sociology and Political Science SJR Quartile Score (2018): Q3
  • Scimago Journal Rank (2018): 0.181
  • SJR Hirsch-Index (2018): 10

Language: English

Founded in 1979
Size: B5
Publication: One volume of four issues annually
Publication Programme: 2020. Vol. 42.
Indexing and Abstracting Services:

  • International Bibliographies IBZ and IBR
  • International Political Science Abstracts
  • RePEc
  • Referativnyi Zhurnal

Senior editors

Editor-in-Chief: Balázs Szent-Iványi



  • István Kónya
  • Péter Marton
  • László Sajtos

Associate Editors

  • Tamás Bokor
  • Sándor Bozóki
  • Zoltán Csedő
  • Zsolt Darvas
  • Christian Ewerhart
  • Szabina Fodor
  • Sándor Gallai
  • László Gulácsi
  • Dóra Győrffy
  • György Hajnal
  • Calin Hintea
  • Bronwyn Howell
  • Sergei Izmalkov
  • Réka Juhász
  • Krisztina Kolos
  • Alexandra Köves
  • Béla Kuslits
  • Lubor Lacina
  • Attila Lindner
  • Zoltán Lőrinczi
  • Péter Medvegyev
  • Ariel Mitev
  • Éva Perpék
  • Petrus H. Potgieter
  • Clemens Puppe
  • Miroslava Rajčániová
  • Trenton G. Smith
  • Anita Szűcs
  • László Trautmann
  • Krzysztof Wach
  • György Walter

Society and Economy
Institute: Corvinus University of Budapest
Address: Fővám tér 8. H-1093 Budapest, Hungary
Phone: (36 1) 482 5406