Réka Benczes Corvinus University of Budapest, Hungary

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Bence Ságvári Hungarian Academy of Sciences, Budapest, Hungary

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This study attempts to investigate how Hungarians think about life. By applying a nationwide representative survey of Hungarian adults, we wished to answer the following two research questions: a) what are the major metaphorical conceptualizations of life among Hungarians?; and b) what factors, such as socio-economic status and basic value orientations, might influence the prevalence for the metaphors used to talk about life? Our results suggest that there are considerable generational differences: while the negative mindset (in the form of more negative metaphors) is still common within the older generation, there is a shift towards a more positive and more “American” conceptualization of life among younger people in Hungary.

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  • Schwartz, Sh. H. (2007): Value Orientations: Measurement, Antecedents and Consequences across Nations. In: Jowell, R., Roberts, C., Fitzgerald, R., and Eva, G. (eds): Measuring Attitudes Cross-Nationally: Lessons from the European Social Survey. London: Sage, pp. 161193.

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Editor-in-chief: Balázs SZENT-IVÁNYI


  • Péter MARTON (Corvinus University, Budapest)
  • István KÓNYA (Corvinus University, Budapest)
  • László SAJTOS (The University of Auckland)
  • Gábor VIRÁG (University of Toronto)

Associate Editors:

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  • Sándor BOZÓKI (Corvinus University Budapest)
  • Bronwyn HOWELL (Victoria University of Wellington)
  • Hintea CALIN (Babeş-Bolyai University)
  • Christian EWERHART (University of Zürich)
  • Clemens PUPPE (Karlsruhe Institute of Technology)
  • Zsolt DARVAS (Bruegel)
  • Szabina FODOR (Corvinus University Budapest)
  • Sándor GALLAI (Corvinus University Budapest)
  • László GULÁCSI (Óbuda University)
  • Dóra GYŐRFFY (Corvinus University Budapest)
  • György HAJNAL (Corvinus University Budapest)
  • Krisztina KOLOS (Corvinus University Budapest)
  • Alexandra KÖVES (Corvinus University Budapest)
  • Lacina LUBOR (Mendel University in Brno)
  • Péter MEDVEGYEV (Corvinus University Budapest)
  • Miroslava RAJČÁNIOVÁ (Slovak University of Agriculture)
  • Ariel MITEV (Corvinus University Budapest)
  • Éva PERPÉK (Corvinus University Budapest)
  • Petrus H. POTGIETER (University of South Africa)
  • Sergei IZMALKOV (MIT Economics)
  • Anita SZŰCS (Corvinus University Budapest)
  • László TRAUTMANN (Corvinus University Budapest)
  • Trenton G. SMITH (University of Otago)
  • György WALTER (Corvinus University Budapest)
  • Zoltán CSEDŐ (Corvinus University Budapest)
  • Zoltán LŐRINCZI (Ministry of Human Capacities)

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Society and Economy
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Society and Economy
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