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  • 1 Department of Psychology, University of Pécs Ifjúság útja 6, H-7624 Pécs, Hungary
  • | 2 Department of Psychology, University of Pécs Ifjúság útja 6, H-7624 Pécs, Hungary
  • | 3 Department of Psychology, University of Pécs Ifjúság útja 6, H-7624 Pécs, Hungary
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Generosity seems to be a cross-culturally ubiquitous feature of life. Helping others is considered as a costly act through which the altruists gain popularity and reputation in their reference group and this elevated reputation will pay off for them in future social relationships. This costly signaling theory has been widely tested in pre-industrial societies. Our purpose was to examine if the assumptions of CST are verifiable in modern, industrial societies. Using a complex experimental procedure with four subsequent phases we could examine reputation-gaining in realistic conditions. We found that more people are willing to offer help to a charity organization when their group mates are aware of their altruistic intention than those whose offer was concealed from the rest of the group. In return, the offered charity service increased the altruist's reputation in the group; in the light of sociometric surveys they gained more popularity than the others. Finally, it turned out that whereas men are more likely to offer potentialhelp in the presence of others, women provide more actualhelp.

Journal of Cultural and Evolutionary Psychology
Language English
Size  
Year of
Foundation
2003
Publication
Programme
changed title
Volumes
per Year
 
Issues
per Year
 
Founder Akadémiai Kiadó
Founder's
Address
H-1117 Budapest, Hungary 1516 Budapest, PO Box 245.
Publisher Akadémiai Kiadó
Publisher's
Address
H-1117 Budapest, Hungary 1516 Budapest, PO Box 245.
Responsible
Publisher
Chief Executive Officer, Akadémiai Kiadó
ISSN 1589-5254 (Print)
ISSN 1589-7397 (Online)

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