Authors:László Kovács, István Lénárt, and Orsolya Endrődy
Brand names are prevalent in our society: they influence consumption and future buying behaviour. As research has shown, children are also aware of brands and brand names, and brand names learned in childhood can influence their attitude towards the known brands.
The collaboration of various scientific fields including pedagogy, psycholinguistics, and marketing communication enabled us to investigate the appearance of brand names in the verbal consciousness of 4–5-year-old kindergarten children of different nationalities.
In the frames of this research, brand names were identified by the application of an interdisciplinary and comparative word association experiment conducted with 100 Hungarian, 100 Russian, and 100 Laotian children, from the 4–5-year-old age group. The experiment is a traditional word association experiment and the research design was not set into the context of any brands or consumption habits research.
Results show that in the experiment, several globally known brand names were elicited (e.g. Lego, My Little Pony, Batman), however significant cross-cultural dissimilarities were also revealed. Most activated brand names can be connected to the world of children (e.g. toy brands), but in the experiment spontaneously elicited brands reflect not only the conception of childhood but also the society and culture surrounding the children.
The shapes of slender skyscrapers are unfavourable for carrying horizontal loads. In this paper, we investigate the possibility of improving their structural behaviour by adding urban-scale networks of structural connections among the buildings. We focus on vibrations of skyscrapers in response to wind-induced vortex shedding. We develop a conceptual model of those structural networks composed of springs, dampers and point masses. The proposed model enables rapid numerical simulations involving large networks, which is not possible in the case of more detailed engineering models. The effect of connections, dilatation gaps, and network size are investigated for random collections of high-rise buildings, and triangular networks of horizontal bar connections among them. It is found that connections efficiently reduce vibrations in the network, especially for large network size. This study aims to be a first step towards uncovering the benefits of a novel form of urban development.
A karcsú felhőkarcolók alakja kedvezőtlen a rájuk ható vízszintes terhek viselése szempontjából. Munkánkban a szerkezeti viselkedés javítási lehetőségeit vizsgáljuk az épületeket összekötő szerkezeti kapcsolatok városi léptékű hálózata segítségével. Vizsgálatunk középpontjában a szél által kiváltott örvényleválás okozta szerkezeti rezgések állnak. A rendszert rugókból, csillapítóelemekből és tömegpontokból álló koncepcionális modell segítségével írjuk le. Ez a megközelítésmód lehetővé teszi nagy hálózatok gyors numerikus szimulációját, amely részletesebb mérnöki modellek esetében nem lehetséges. Véletlenszerűen generált épületcsoportok, és vízszintes rúdszerű kapcsolatokból kialakított háromszögelt hálózatok esetén vizsgáljuk a kapcsolatoknak, a bennük kialakított dilatációs hézagoknak és a hálózat méretének a hatását. Eredményeink azt mutatják, hogy a kapcsolatok jelentősen csökkentik a hálózat rezgéseit, különösen nagy hálózati méret esetén. A tanulmány célja, hogy kezdeti lépéseket tegyünk egy újszerű városfejlesztési modell előnyeinek feltárására.
Authors:Csongor Bajnóczki, Zoltán Illés, and Péter Szendrő
As the world is facing numerous global ecological issues at once, the question arises of what will help mitigate and solve contemporary matters related to resource management or climate change without devastating the economies. Fortunately, the widespread application of the circular economy would help countries worldwide simultaneously ensure economic growth without significant environmental deterioration, essentially decoupling the two factors. While Hungary’s contribution to environmental problems is not significant in absolute terms, the economic sector’s circular transition could help the country decrease its impact in relative terms and pave the path for a green economy. Nevertheless, companies, especially SMEs, tend to struggle the most with the initial phases of the shift thus it is crucial to assess the factors that prevent and support their transition.
Authors:Souphavanh Senesavath, Ali Salem, Saied Kashkash, Bintul Zehra, and Zoltan Orban
Steel fibers recovered from recycled tires were considered for use as reinforcement in concrete to improve the tensile properties of concrete as well as being an economically viable and environmentally friendly alternative. This paper investigates the effect of purified and non-purified recycled tire steel fiber in concrete with a constant fiber proportion of 30 kg m−3 to determine properties in fresh and hardened concrete. The results indicate that concrete with purified tire fibers have better tensile properties than those with non-purified tire fibers. Density, strength, and toughness significantly increase but workability tends to decrease when using recycled tire steel fiber as reinforcement in concrete.
Authors:Nora Fischer, Nina C. Rastinger, and Claudia Resch
In this article, two important newspapers of the Habsburg monarchy – the Wiener Zeitung (previously: Wien[n]erisches Diarium) and the Preßburger Zeitung – are related to each other in several aspects. After a historical overview of the context in which these periodicals were created and taking into account the research literature already available, the first step was to look for parallels in their formal design. Since both newspapers have also been digitally made accessible in full text recently, it was also possible to determine approximately how frequent direct mutual references to the other periodical occur by means of so-called distant reading procedures. Close reading methods were then used to examine and interpret the corpus-based references. This comparative approach with digital methods allows the synoptic examination of individual text passages and thus offers new insights into the complex relationship between the Wiener Zeitung and the Preßburger Zeitung in the 18th century.
The phenomenon of transculturalism is capable of activating and generating meaning within various spaces, levels and layers of literature. The study discusses different levels of transculturalism through certain authors and texts in Slovakian Hungarian literature, along with transcultural authorial identity, the transcultural meaning-making machinery of texts, transcultural practices of the social context, and transcultural directions and gaps in reception. The purpose of the paper is to classify some of the transcultural phenomena we encounter and to unravel the relevant conceptual and interpretative levels.
The history of American-Hungarian relations has enjoyed renewed interest in the past thirty years. Despite this fact, there are still many uncovered or poorly documented episodes and persons concerning this academic territory. This article wishes to shed some light on one such character and period. It was in 1922 that the United States and Hungary established official diplomatic relations for the first time. Consequently the two countries exchanged ministers; thus, a long line of American ministers began to come and reside in Hungary. The very first of them was Theodore Brentano, who served five years in Budapest, between 1922 and 1927, but who seems to have disappeared from historical memory in both countries. Since 2022 marks the centenary of establishing diplomatic relations between the two countries, this article will introduce Theodore Brentano, the first American minister for Hungary and his work there. Brentano's years coincided with momentous events in Hungary in the post-Trianon era and were a time of relatively active relations between Washington and Budapest. Using primary and secondary sources alike, this article will hopefully illustrate a sorely missed part of the history of American-Hungarian history and rekindle interest in what took place a century ago.
In realizational theories of morphology, different opinions exist on the relationship between phonology and Vocabulary Insertion. On the one hand, there are separational theories like Distributed Morphology (Halle & Marantz 1993), which assume that Vocabulary Insertion does not interact with the phonological component of the grammar. These theories predict that the properties of a language's regular phonology never play a role when vocabulary items (VIs) are inserted. The opposite view is held by integrational theories as, for instance, proposed in Wolf (2008). These theories assume that the general phonology of a language can influence Vocabulary Insertion. Based on adjectival agreement in the language Vata, I propose an integrational model that assumes that Vocabulary Insertion applies in an Optimality-Theoretic (Prince & Smolensky 1993) phonology, where regular phonological constraints are active. I propose that the phonology consists of two levels: one level where VIs are inserted and one level for regular phonology.
The subject of this contribution is Alexander/Sándor Albrecht’s musical output from the 1920s in the context of the development of the composer’s musical style, his life and the social and political changes in Bratislava after 1918. Albrecht returned to Pressburg/Pozsony in 1908 after his studies in Budapest and devoted his organisational and artistic activity to the city; in 1921 he became the conductor at the Kirchenmusikverein (until 1952), a traditional music institution of the city. In 1920s Albrecht also achieved the creation of his own musical style. Coming out from a base of late Romanticism, Albrecht applied in that time the modernistic principles to his œuvre. In 1924 he wrote his mature Piano Suite, and in 1926 his Sonatina for 11 Instruments, an interesting piece of well-balanced formal and harmonic innovations, and one of the first pieces for chamber ensemble (after Schoenberg’s Kammersinfonie) in the Central European context. In 1929 Albrecht’s oratorio-like Marienleben: Three Poems after R. M. Rilke for soprano, mixed chorus and orchestra was successfully premiered. The present study contains detailed analyses of these three pieces, which are the most outstanding and distinctive works by the composer.