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Abstract
This study presents the examination of the leadership in a multi-national company in Debrecen, in which we examine the relationship between lean and leadership. We identified the competitiveness within a kaizen implementation of the company's moderators with the help of a questionnaire. With help of the identified management competencies we determine the leadership style, which is necessary for the operation of a successful and effective lean management.
Nowadays other aspects of motivation are also displayed, including in relation to organizational culture. Visible and invisible elements of organizational culture have an impact on performance of workers. Shared values and knowledge by employees are resulting a strong organizational culture. The better the organizational culture, the higher level of motivation is manifested among employees. According to the observations, if in an organization there is a strong organizational culture with gratitude and recognition towards employees, this will cause the strengthening of motivation and significant performance improvements. The objective our study is examining the relationship between organizational culture and motivation and how dimensions of organizational culture motivate employees of the organization.
Today, companies have to face new challanges because of the globalization, new technologies, globalization of markets and increasing competition. In this accelerated world, it is essential that the companies adapt to the market, which is only available through the necessary information. The importance of market research is undoubted. In our study we would like to prove that in case of a beginner company — in this case a confectionery — it is important to perform a market research like for a company in any other segment. To perform it, the qualitative market research methods were used. Our questionnaire examines several aspects in order to provide an indication of the company’s founding.
