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  • Author or Editor: Chich-Jen Shieh x
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In face of the rapidly changing market, a micro-enterprise could keep its ability for quick adaptation and create more core value. Small and medium enterprises present the majority among the enterprises in Taiwan, showing the importance of micro-enterprises in the economic development in Taiwan. Micro-enterprises are affirmed in international societies as they create employment opportunities, balance urban and rural development, enhance income equality, and cohere with social network. The creativity of micro-enterprises is indeed not inferior to large-scale enterprises; however, with effective management, they could create more value added.By distributing and collecting questionnaires on-site, the franchisees of Richmaker Diners are sampled for the investigation. A total of 200 copies of questionnaires were distributed, and 117 valid copies were retrieved, with the retrieval rate of 59%. Each retrieved copy was regarded as a valid sample. The research results show 1. partially positive effects of Social Network on Productivity in Operating Performance, 2. significantly positive effects of Social Network on Profitability in Operating Performance, 3. remarkably positive effects of Social Network on Growth Force in Operating Performance, 4. effects of some personal Background on Social Network, and 5. effects of some personal Background on Operating Performance.

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Reputation is key in the management in tourism industry. In other words, a company should present favorable corporate image to enhance the trust of the customers and further induce the purchase intention and behaviors so as to enhance the sustainable management of tourism businesses. Customers’ Trust is the support of tourism industry, as it satisfies the basic demands for travel guarantee and safety. Following the promotion of consumer awareness, consumers tend to purchase products or accept services from trusted tourism businesses, which therefore have to present excellent corporate image. Nevertheless, some tourism businesses have neglected Marketing Ethics in the development of market economy because of over-pursuing economic interests. When consumer sovereignty is infringed, consumer satisfaction would be reduced, resulting in declining customer loyalty. By distributing and collecting questionnaires on-site, adult tourists of Lion Travel are sampled as the research subjects. A total of 400 copies of questionnaires were distributed, in which 276 copies were valid, with the retrieval rate of 69%. SPSS is utilized for the data analyses, and Factor Analysis, Reliability Analysis, Regression Analysis, and Analysis of Variance are applied to testing various hypotheses. The research results are concluded as following. 1. Marketing Ethics presents partially positive effects on Service Process in Customer Satisfaction. 2. Marketing Ethics reveals partially positive effects on Service Structure in Customer Satisfaction. 3. Marketing Ethics shows significantly positive effects on Service Outcome in Customer Satisfaction. 4. Individual Attributes appear to have remarkable effects on the correlations between Marketing Ethics and Customer Satisfaction.

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Human resource is the major source of competitive advantages for an enterprise. Discussions aiming at the role of human resource in educational communities are progressing in past years. From the mobility of human resource in an organization, retaining human assets or reducing the mobility to the lowest are considered as the professional commitment of human resource and the direction for efforts. A new viewpoint about the role of human resource reveals that the role of human resource is to change social capital into the driving force of competitive advantages of an organization. It might affect the presentation of different roles of human resource in various corporate characteristics. For this reason, the effects of high-tech corporate characteristics on social capital and role of human resource management are discussed in this study.

Aiming at Kunshan High-tech Industrial Development Zone, the management and the employees in the manufacturers are distributed 1000 copies of questionnaires, and 683 valid copies are retrieved, with the retrieval rate 68%. The research results show 1. significantly positive effects of social capital on the role of human resource, 2. remarkably positive effects of corporate characteristics on social capital, and 3. notably positive effects of corporate characteristics on the role of human resource. It is expected to verify richer and more diverse effects for the reference of successive research and practice communities.

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The enhancement of economic development and living standard in last years has the people stress more on recreational life that tourism becomes prevalent in Taiwan. County and city governments positively promote tourism and hold cultural festivals to enhance the boom of accommodation and catering industries and further fire national tourism market and catering industry.

Through online questionnaire survey, the customers of Wang Steak, TASTy, Tokiya, and ikki, which are the subsidiaries of Wowprime and burst out the oil scandal recently, are distributed 800 copies of questionnaires. Total 388 effective copies are retrieved with the effective rate 49%. The research results are concluded as follows. 1. Crisis Communication Strategies would affect Media Report. 2. Crisis Communication Strategies would influence Corporate Image. 3. Media Report has significantly positive effects on Managerial Capacity in Corporate Image. 4. Media Report presents remarkably positive effects on Corporate Reputation in Corporate Image. 5. Media Report shows notably positive effects on Communication News in Corporate Image. It is expected that catering businesses could enhance the countermeasures of Crisis Communication Strategies to cope with crises.

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