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This study deals with the leadership attitudes of local authorities in the North Great Plain region. The study is part of a research project dealing with organisational culture. In order to examine the organisational culture, the GLOBE (Global Leadership and Organisational Behaviour Effectiveness) questionnaire was used, which was also applied in the research programme “Compete the World!” at the Corvinus University in Budapest. Koopman, Den Hartog, Konrad et al. (1999) examined the culture variables of 21 European countries, while Brodbeck et al. examined the values of leadership variables in European clusters. This study deals with the examination of the leadership variables of local authorities. No similar examination of local authorities has ever been presented in the Hungarian and international specialised literature.

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Today, companies have to face new challanges because of the globalization, new technologies, globalization of markets and increasing competition. In this accelerated world, it is essential that the companies adapt to the market, which is only available through the necessary information. The importance of market research is undoubted. In our study we would like to prove that in case of a beginner company — in this case a confectionery — it is important to perform a market research like for a company in any other segment. To perform it, the qualitative market research methods were used. Our questionnaire examines several aspects in order to provide an indication of the company’s founding.

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