Authors:Shang-Ping Lin, Chuan-Chung Wang, and Pi-Yun Huang
The impact of financial crisis has resulted in the global economic depression. It is merely cultural industry that acts in a diametrically opposite way so businesses related to cultural industry are still growing. For this reason, this study tends to explore the innovation activities in cultural parks in Taiwan, from the aspect of cultural value. Nevertheless, research on cultural parks in Taiwan still focuses on architecture design and reuse of space; studies on Service Innovation are rather few. This study therefore aims to discuss Service Innovation in cultural parks themselves. With questionnaire survey, the data are further analyzed and discussed. The research findings show 1. significantly positive correlations between Service Innovation and Product Price in Customer Satisfaction, 2. partially positive correlations between Service Innovation and Service Efficiency in Customer Satisfaction, 3. remarkably positive correlations between Service Innovation and Perceived Value in Customer Satisfaction, and 4. notable effects of Customer Characteristics on the correlations between Service Innovation and Customer Satisfaction. The research results are expected to be the reference and contribution to cultural park managers.