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661 677 Merino-Castello, A. (2003): Eliciting Consumers Preferences Using Stated Preference Discrete Choice Models: Contingent Ranking versus Choice Experiment. UPF Working Paper No. 705

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Based on both marketing and applied art approaches to industrial design, a two-phase study was conducted which measured consumer evaluations of competing product designs. Study 1 has proved that product design determines consumer-preference formation in choice situations: consumers consistently attach meanings to distinctive designs and preference for a given product design even lowers price sensitivity. Study 2 has shown that the characteristics of product design determine consumer evaluations.

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war) and moral suasion. 5 Universal substitution and non-substitution The impact of Western economic sanctions depends on consumer preferences, input substitution possibilities and factor mobility ( Dorfman et al. 1958 ; Rosefielde 1973 , 1998

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with gravity theory . Gravity theory states that geographical proximity, economic size and similarities in consumer preferences and economic development will turn the proximity of neighboring countries into an economic indicator. Thus, two countries

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. Bell , D. R. – Lattin , J. M. ( 1998 ): Shopping Behavior and Consumer Preference for Store Price Format: Why “Large Basket” Shoppers Prefer EDLP . Marketing Science, 17 ( 1 ): 66 – 88

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-Castello , A. ( 2003 ): Eliciting Consumers Preferences Using Stated Preference Discrete Choice Models: Contingent Ranking versus Choice Experiment . UPF Economics and Business Working Paper No. 705

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. Kaenzig , J. – Heinzle , S. L. – Wüstenhagen , R. ( 2013 ): Whatever the Customer Wants, the Customer Gets? Exploring the Gap Between Consumer Preferences and Default Electricity Products in Germany . Energy Policy 53 ( C ): 311 – 322

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Problem of American Economic Growth] . Pénzügyi Szemle 60 ( 2 ): 254 – 274 . Nielsen , C. P. – Thierfelder , K. – Robinson , S. ( 2003 ): Consumer Preferences and Trade in

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field, which will provide a theoretical framework for this study. 2 Literature overview: theoretical framework Changes in consumer preferences often lead to changes in the market and the creation of demand

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plausibly assume another relevant dimension of consumer preference; those who are indifferent to privacy loss and those who bear a utility loss when they lose privacy in some domain. The former group we can call privacy indifferent, while the latter are

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