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-taking using an experimental design. Methods Recruitment and sampling Inclusion criteria were residing in the state of Victoria, Australia; aged 18 years or older; and betting on Australian Football League (AFL

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 al., 2013 ). Selection of broadcasts A purposive sample of 10 EPL football matches across the 2022/23 season were recorded digitally (see Table 1 ). The EPL has the highest global viewership of any football league in the world ( Premier League, 2022 ). The

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required to have bet on Australian Football League (AFL) or National Rugby League (NRL), as the study was conducted during the week of the grand finals of those competitions. We also asked respondents whether they were currently opted-in to receiving direct

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, and slots searche s when the UK entered its first lockdown in March 2020. Search volumes for each of these activities then decreased as restrictions started to be lifted and the English football leagues resumed in June 2020. However, bingo search

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Journal of Behavioral Addictions
Authors:
Christian Nyemcsok
,
Samantha L. Thomas
,
Amy Bestman
,
Hannah Pitt
,
Mike Daube
, and
Rebecca Cassidy

of this study, it is important to note that the half time breaks in night broadcasts of Australian Football League (AFL) matches (the major sporting code in Australia) often take place at or around 8.30 p.m. Outside live sport, gambling

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Journal of Behavioral Addictions
Authors:
Repairer Etuk
,
Tiange Xu
,
Brett Abarbanel
,
Marc N. Potenza
, and
Shane W. Kraus

, representations of militarism are quite prominent. Thomas et al. (2012) Australia: n = 12 sports betting marketing content during Australian Football League (AFL) matches None reported To investigate the frequency, length, and content of sports- betting marking

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marketing during sporting events: A stadium and broadcast census of Australian football League matches . Australian & New Zealand Journal of Public Health , 36 ( 2 ), 145 – 152 . https://doi.org/10.1111/j.1753

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Journal of Behavioral Addictions
Authors:
Alex M.T. Russell
,
Nerilee Hing
,
Gabrielle Maria Bryden
,
Hannah Thorne
,
Matthew J Rockloff
, and
Matthew Browne

professional sports competitions, excluding racing, minor sporting competitions, and esports, were cancelled or paused along with practically all other major sporting competitions around the globe ( Reuters, 2020 ). The Australian Football League (AFL) and

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