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; Carreira, 2021 ; Morales, 2021 ). Transcreation as a value-added service Transcreation is not just another service available in the language services industry, but a value-added one. This perception of the practice was confirmed by the ethnographic study

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://goo.gl/QuhnEg . Accessed May 20, 2020 . China Academy of Translation & Translators Association of China . ( 2016 ). 2016 China Language Service Industry Development Report . Beijing . Creswell , J. W. , & Creswell , J. D. ( 2017 ). Research design: Qualitative

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translators in the language service industry. Knowing how they perceive and use mtpe should be useful in translator training. Hence, this study chose translation trainees as the informants. A convenience sampling technique was used in this study for the

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