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well recognized grains in this respect today and they are well appreciated for their nutritional properties. In addition to such health driven motivations, also environmental aspects are of concern to the consumers; the ongoing climate change is an

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Consumption of dietary supplements (DS) has been showing a persistent, rapidly growing tendency all over the world. A new branch has been created on the borderline of food and pharmaceutical industries. It is a general tendency that the policy and regulation towards the products of this branch are lagging far behind the practice. This is an especially important problem with adolescents. To work out an efficient regulatory framework, we have to have an adequate picture on consumer behaviour and attitudes towards these products. Based on literature analysis of two focus group interviews, we have developed a motivational model on usage of DS, which has been tasted during a direct-question survey involving more than 500 respondents. Our results have proven that the consumption of DS is proliferated among young recreational athletes. One quarter of them consumes proteins, one tenth L-carnitine at least 2–3 times a week. The most important motivational factor is the improvement of sport performance. The level of confidence in these products is considerably influenced by peers and trainers. The propensity to underestimate the potentially adverse consequences of these products is high.

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The research aims to examine the health conscious consumer behaviour on the market of functional foods. In the survey two focus groups with 8 participants from two Hungarian cities were involved. People, whose health behaviour has changed positively in the past few years, were chosen to take part in the focus groups. The respondents connected the concept of health consciousness to the conscious way of life, nutrition and active physical exercises as well. Most of them are interested in the possibilities of healthy nutrition, they consider themselves capable of controlling their state of health, but only few of them take particular steps. The difference is caused by the lack of time and financial background, but the low level of motivations also plays a significant role. The consumers accept the presence of functional foods, which is interpreted as a long run innovation trend. They have limited information about functional ingredients; they do not know nutritional benefits and most of them are mistrustful of this product category. The organisations that are mainly responsible for information are not authentic for the consumers, but the authentic ones do not reach their stimulus threshold. Beliefs, attitudes, subjective norms do not exert enough influence on the consumers and perceived behavioural control does not reach that critical level at which these factors can motivate them to take particular steps.

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exondées du Sénégal. Motivations, contraintes . Doc. mult ISRA CNRA, Bambey , Sénégal , p. 52 . Ouattara , B. , Sédogo , F.L. , Assa , A. , Lompo , F. , Ouattara , K. , Fortier

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), environmental motivators (roles models, social support, counselling service, information on health) were defined. Similarly, two types of barriers were specified: personal (lack of motivation and time) and environmental ones (lack of social support, safety

Open access

, Y. , and McFadden , D.T. ( 2012 ). Consumer motivations and buying behavior: The case of the local food system movement . Journal of Food Products Marketing , 18 ( 5 ): 385 – 396 . 10.1080/10454446.2012.685031 Onozaka , Y. , Nurse , G

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Progress in Agricultural Engineering Sciences
Authors:
Attila Gere
,
Abdul Hannan Bin Zulkarnain
,
Dorina Szakál
,
Orsolya Fehér
, and
Zoltán Kókai

, heart rate monitoring and electroencephalography (EEG), and are widely used in neuromarketing, which is an emerging field focussing on the “measurement of physiological and neural signals to gain insight into customers' motivations, preferences, and

Open access

, motivation, cognitive function, sleep, work, diet, and quality of life in general ( Manchishi et al., 2018 ). A meta-analysis including 11 studies and 1,436 participants found that the Ramadan fasting group showed lower levels of anxiety and depression

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balanced by the personal motivations of the leadership ( Garcia Martin, 2016 ). The assessment of Estonian SMEs demonstrates that companies owned by foreign capital are more likely to have a business strategy and strategic planning process to push the

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and motivation. References ALLGOOD , F.R . & GRAY , F ., 1978 . Utilization of soil characteristics in computing productivity ratings of Oklahoma soils . Soil Science . 125 . 359 – 366 . 10

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