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conservation issues with Peyote compared with San Pedro. From a conservation perspective, for consumers preferencing Peyote-based mescaline, ideally they would have consumed mescaline from alternative sources in the past twelve months, as this would imply

Open access

; escapism), or (e) behaving in a way that reinforces an aspect of their identity separate from their self-discrepancy (e.g., buying clothing to feel more masculine or feminine; fluid compensation). Although this model specifies that consumer preferences

Open access
Journal of Behavioral Addictions
Authors:
Nerilee Hing
,
Alex M. T. Russell
,
Catherine Tulloch
,
Lisa Lole
,
Matthew Rockloff
,
Matthew Browne
,
Hannah Thorne
, and
Philip Newall

from. This approach recognises that many decisions require individuals to make trade-offs by choosing an alternative of a product or a service that offers the greatest utility, or benefit. As such, it provides a more realistic assessment of consumer

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-Hold regulation and consumer preference . Journal of Business Research , 66 ( 9 ), 1623 – 1628 . https://doi.org/10.1016/j.jbusres.2012.12.007 . Thaler , R. H. , & Johnson , E. J. ( 1990 ). Gambling with the house money and trying to break even: The

Open access