different language and culture, its advertising text is translated into that language to address the new audience. In addition to other contextual factors, the success or failure of marketing a product or service in a culturally different context depends on
1 Introduction Simulation of working life tasks and collaboration in teams are pedagogical methods to bridge the gap between competences developed in translator education and the skills requirements in professional translation service provision
Becher , V.
2010 . Towards a More Rigorous Treatment of the Explicitation Hypothesis in Translation Studies . Trans-Kom Vol. 3 . No. 1 . 1 – 25 . www.trans-kom.eu/bd03nr01/transkom_ 03_01_01_Becher_Explicitation.20100531.pdf