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Bravo, J-M. 2004. Conventional Subtitling, Screen Texts and Film Titles. In: Bravo, J-M. & Hutchins, W.J. (eds) A New Spectrum of Translation Studies . Valladolid: University of Valladolid. 209

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Across Languages and Cultures
Authors: JAMAL MOHAMED GIABER, NOUR HAMMO, SAFA HRAIZ, DU’AA QADAN, RAHF ALNAMER, and SHAIKHA ALMAAMARI

different language and culture, its advertising text is translated into that language to address the new audience. In addition to other contextual factors, the success or failure of marketing a product or service in a culturally different context depends on

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References Alves , F. , Pagano , A. , Neumann , S. , Steiner , E. & Hansen-Schirra , S. 2010 . Translation Units and Grammatical Shifts: Towards an

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1 Introduction Simulation of working life tasks and collaboration in teams are pedagogical methods to bridge the gap between competences developed in translator education and the skills requirements in professional translation service provision

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References Chesterman , A. 1997 . Memes of Translation . Amsterdam/Philadelphia : John Benjamins

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Aguilera, A. 2009. Ethics and Violence. In: Bielsa, B. & Hughes, H. G. (eds) Globalization, Political Violence and Translation . New York: Palgrave Macmillan. 72

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. Becher , V. 2010 . Towards a More Rigorous Treatment of the Explicitation Hypothesis in Translation Studies . Trans-Kom Vol. 3 . No. 1 . 1 – 25 . www.trans-kom.eu/bd03nr01/transkom_ 03_01_01_Becher_Explicitation.20100531.pdf

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. Traduzir com Autonomia: Estratégias para o Tradutor em Formação 2000 Alves, F. (ed) 2003. Triangulating Translation

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de la Interpretación [Sight Translation in Interpreter Training]. Tradução e Comunicação Vol. 12. 99–113. Agrifoglio M. El uso de la Traducción a Vista en la Enseñanza de la

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Translation. Oxford: Oxford University Press. A Linguistic Theory of Translation. Crystal, D. 1985. A Dictionary of Language and Linguistics

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