Authors:B. M. Gupta, Avinash Kshitij, and Charu Verma
birth to a new industry broadly labeled as InformationTechnology (IT). IT has been defined by the InformationTechnology Association of America (ITAA) as being the study, design, development, implementation support and/or management of any computer
, J. (2000): Az információs technológiák hatása a marketingre (The Effect of InformationTechnologies on Marketing). Marketing&Menedzsment, 34(6): 45-51.
Az információs technológiák hatása a marketingre (The Effect of
outsourcing, globalization of businesses, and continuous advances in informationtechnology (Lee 2002 ; Beamon 1999 ). Since the introduction of the term SC management in the early 1980s (Oliver and Webber 1982 ), it has subsequently gained tremendous