Authors:Zsófia Bohák, Ottó Szenci, Andrea Harnos, Orsolya Kutasi, and Levente Kovács
Temperament has not been taken into account in previous studies evaluating the stress response to exercise in horses. The aim of the present study was to investigate the cortisol response in Thoroughbred racehorses to a single exercise bout, and to analyse the results based on the basic personality of the horse examined. Twenty healthy Thoroughbred horses were selected for the study based on a 25-item rating questionnaire survey used for characterising equine temperament. Eight temperamental and twelve calm horses took part in the experiment. The horses trotted as a warm-up activity, and then galloped on a rounded sand track. Blood sampling was conducted four times for each horse. Horses with a more excitable temperament showed a higher cortisol response to the test (P = 0.036). In conclusion, cortisol levels in response to a mild intensive exercise can be affected by temperament in horses. Serum cortisol may be a relevant marker to quantify individual temperamental differences in racehorses.
Authors:Paula Moutinho, Margarida Fontes, and Manuel Godinho
This paper addresses scientists’ behaviour regarding the patenting of knowledge produced in universities and other public
sector research organisations (PSROs). Recent years have witnessed a rapid growth in patenting and licensing activities by
PSROs. We argue that the whole process depends to a certain extent on scientists’ willingness to disclose their inventions.
Given this assumption, we conduct research into individual behaviour in order to understand scientists’ views concerning the
patenting of their research results. Data from a questionnaire survey of Portuguese researchers from nine PSROs in life sciences
and biotechnology is presented and analysed and complemented with in-depth interviews. The results reveal that overall the
scientists surveyed show a low propensity to become involved in patenting and licensing activities, despite the fact that
the majority had no “ethical” objections to the disclosure of their inventions and the commercial exploitation of these. Perceptions
about the impacts of these activities on certain fundamental aspects of knowledge production and dissemination are however
divergent. This may account for the low participation levels. Furthermore, most scientists perceived the personal benefits
deriving from this type of activity to be low. Similarly, the majority also believed that there are many difficulties associated
with the patenting process and that they receive limited support from their organisations, which lack the proper competences
and structures to assist with patenting and licensing.
Authors:Lea Kubíčková, Martina Toulová, Marcela Tuzová, and Lucie Veselá
Foreign competition in domestic markets is still strengthening and for small and medium-sized enterprises (SMEs) internationalization may be one way to deal with this growing rivalry. Pangarkar (2008) states that for SMEs the benefits of internationalization outweigh its disadvantages and that with the increasing degree of involvement in the internationalization process the performance of SMEs also improves. However, for SMEs from some sectors of our economy, involvement in internationalization is more complex than for large enterprises; moreover, they are often inclined to enter foreign markets due to different motives. The authors carried out several surveys among Czech SMEs during the last three years and found that SMEs from some sectors of the Czech economy mentioned the EU accession of the Czech Republic as their motive for internationalization. The aim of this paper is to find out whether EU membership represents the determining factor of the SMEs’ decision to get involved in internationalization, and what its advantages or disadvantages are as perceived by SMEs in connection with their international activities. Conclusions are drawn on the basis of primary data obtained from Czech SMEs through electronic questionnaire surveys.
Fitness industry is an important segment of sports economy worldwide. The number of registered members in fitness clubs has shown a slow, but steady increase. The key objective of our research is to look into the fitness sector in terms of both the demand and supply sides, from the aspect of the fitness providers, as well as of fitness consumers using these services. We are aspiring to explore the training session attendance-related habits of consumers in the Hungarian fitness sector and investigate the factors, features influencing the attendance of the specific trainers’ sessions. Our research focuses on fitness trainers and leisure-time sportspeople who attend gym sessions and therefore the sample may only include people who meet these parameters. As our primary research method, we used interviews and questionnaire survey among fitness trainers and consumers. We asked a total of 753 leisure-time sportspeople and 261 trainers. Our research covers the study of training habits of fitness consumers and a personality analysis of fitness trainers. We think our research results support our fundamental hypothesis that the competitiveness of gyms could be improved by gathering informations on the consumers training habits and selecting the proper experts (trainers).
The enhancement of economic development and living standard in last years has the people stress more on recreational life that tourism becomes prevalent in Taiwan. County and city governments positively promote tourism and hold cultural festivals to enhance the boom of accommodation and catering industries and further fire national tourism market and catering industry.
Through online questionnaire survey, the customers of Wang Steak, TASTy, Tokiya, and ikki, which are the subsidiaries of Wowprime and burst out the oil scandal recently, are distributed 800 copies of questionnaires. Total 388 effective copies are retrieved with the effective rate 49%. The research results are concluded as follows. 1. Crisis Communication Strategies would affect Media Report. 2. Crisis Communication Strategies would influence Corporate Image. 3. Media Report has significantly positive effects on Managerial Capacity in Corporate Image. 4. Media Report presents remarkably positive effects on Corporate Reputation in Corporate Image. 5. Media Report shows notably positive effects on Communication News in Corporate Image. It is expected that catering businesses could enhance the countermeasures of Crisis Communication Strategies to cope with crises.
Authors:Shang-Ping Lin, Chuan-Chung Wang, and Pi-Yun Huang
The impact of financial crisis has resulted in the global economic depression. It is merely cultural industry that acts in a diametrically opposite way so businesses related to cultural industry are still growing. For this reason, this study tends to explore the innovation activities in cultural parks in Taiwan, from the aspect of cultural value. Nevertheless, research on cultural parks in Taiwan still focuses on architecture design and reuse of space; studies on Service Innovation are rather few. This study therefore aims to discuss Service Innovation in cultural parks themselves. With questionnaire survey, the data are further analyzed and discussed. The research findings show 1. significantly positive correlations between Service Innovation and Product Price in Customer Satisfaction, 2. partially positive correlations between Service Innovation and Service Efficiency in Customer Satisfaction, 3. remarkably positive correlations between Service Innovation and Perceived Value in Customer Satisfaction, and 4. notable effects of Customer Characteristics on the correlations between Service Innovation and Customer Satisfaction. The research results are expected to be the reference and contribution to cultural park managers.
Authors:E. Szabó, D. Szakos, Gy. Kasza, and L. Ózsvári
The aim of this research was to assess the consumer habits of lactose sensitive persons in case of lactose-free products and their other shopping aspects for development of new, dairy-based lactose-free products. The research was based on face-to-face questionnaire survey, and those who declared to be lactose sensitive were analysed. Among them, only half of the women (49.3%) and one third of the men (34.6%) were medically proven lactose sensitive, so more than half of the respondents declared themselves affected on the basis of self-diagnosis. Our results show that reliably regular customers of lactose-free products are women and persons with medical diagnosis, high educational degree, and under the age of 30. The lactose-free consumer group prefers the following product features: lactose-free label; rich in calcium, vitamins, and fibre, and free of carbohydrate, sugar, and gluten. Only two-thirds of lactose sensitive customers (66.7%) consume lactose-free products regularly, so it can be assumed that the level of knowledge of this disease, its treatment, and the importance of lactose-free dairy products among these persons is insufficient. This could be solved with education, advertisement, and other information opportunities.
In this study the competitiveness of Hungarian enterprises was analyzed, because relatively little research has been conducted to investigate small enterprises. More specifically, the paper examines to what extent the use of online solutions gives companies a competitive advantage. Nearly 800 companies were involved in the research, for which a new methodology was used. It is built on a multi-step model, which is based on mathematical calculations. From the result of a questionnaire survey, variables were generated to create a number of competitiveness pillars, which were used to determine the final competitiveness index of each company. The research was carried out at the Faculty of Business and Economics, University of Pécs. Scientists form the Faculty of Engineering and Information Technology, University of Pécs were involved in the online analysis of the companies, the results of which were integrated into the research findings. The analysis shows that the companies, which do not use online solutions during their operations can be competitive but generally those present in the online space are more competitive, and use more sophisticated solutions in their business processes, which has a positive effect on several functions of the company. Overall these companies have a higher competitiveness index, which confirms that it is worth using online solutions for companies.
Authors:Anita Kozák, Julianna Csugány, and Tamás Tánczos
A versenyszféra által támasztott gyakorlatorientált felsőoktatás iránti igény
hívta életre hazánkban is a duális formában zajló képzéseket. Jelen tanulmány
célja a duális képzésben részt vevő hallgatók gyakorlati kompetenciáinak
mérésére és értékelésére irányuló felmérés koncepcionális kereteinek
felvázolása, mely az Eszterházy Károly Egyetemen duális képzési formában is
választható 12 szakon tanuló hallgatók körében kerül megvalósításra. A
kompetenciamérést a felsőoktatási intézmény a gyakorlóhelyekkel együttműködve
végzi el kérdőíves felmérés, értékelő központ és tereptanári értékelés