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Multiple-layer Model of Market-oriented Organizational Culture: Measurement Issues and Performance Outcomes. Journal of Marketing Research , 37 : 449-463. A Multiple-layer Model of Market-oriented Organizational Culture

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): Identifying Organizational Subcultures: An Empirical Approach . Journal of Management Studies 35 : 1 – 12 . 10.1111/1467-6486.00081 Homburg , C. – Pflesser , C. ( 2000 ): A Multiple Layer Model of Market-Oriented Organizational Culture: Measurement

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