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Authors:Zsolt Tibor Kosztyán, Vivien Valéria Csányi, and András Telcs
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Authors:József Varga, Gyöngyi Bánkuti, and Rita Kovács-Szamosi
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There is an observable discrepancy between the real and virtual economy, as money stopped being the tool and essence of capitalism and the economy in the postmodern era. Money has become a purpose, a simulation, a viral virtual image. For this reason, we should rather say that it is no longer money, but the image of money that talks. The transparent digital convergence culture creates a borderless second world for the economy. This economy and our attitude towards it have never been so far removed from reality. Communication, information and economy have lost their referential nature. As soon as we get in contact with the virtual/digital world, we open our eyes onto the image and the transparency of images. A visual metaphor is a visual rhetorical tool that strives to express messages, to place emphasis on certain aspects of messages, and to convey a persuasive message. This paper aims to demonstrate visual metaphor chains that set a mirror between the real and virtual economy and that serve to show the changed attitude towards money. We illustrate our theoretical approach by analysing the multimodal metaphors that appear in a video clip from popular culture.
marketplaces often suffer from the low level of liquidity. Attracting members
is critical, however, not even a sound and efficient IT and logistic
background is enough to convince both the supplier and the customer side. In
this paper the authors present the case study of Sunbooks Ltd. This venture
has started to transform the Hungarian book trade market that suffers from
serious deficiencies in field of information and material flow. Despite the
vast investments and that the marketplace is prepared to serve the whole
Hungarian book industry, the market share started to grow very slowly. The
authors identify three contingency factors which can be accounted for the
evolution dynamics of this virtual network. They explain how the business model
is subjected to the evolution of market characteristics, and how the third
factor, the “soft issues” determine the evolution opportunities even in a
supporting market situation.
solutions based on blockchain technology and on a traditional online payment system. The following research questions were formulated: How can virtual community currencies promote practices of genuine sharing? How can smart contracts be applied to create a