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questionnaire survey was designed with the involvement of university students. In terms of cognitive differences between individuals, university students offer a more homogenous population than, for instance, representative sampling of the population. Although

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Investigation on human resource role is progressing, and the influence of fits between human resources and business strategies have been confirmed in various studies. Such influence has also been proven as a good way to acquire organizational competitive advantages and achieve the optimal operating performance. Under such a context, a new variable, Management Innovation, is included in this study to observe the effects of such a practical and changeable variable on strategic orientation and human resource management role.

Top ten businesses in Fujian Province are selected for the questionnaire survey. Total 500 copies of questionnaire are distributed and 376 valid copies are retrieved, with the retrieval rate 75%. The research results show the positive effects of 1. strategic orientation on management innovation, 2. strategic orientation on human resource management role, and 3. management innovation on human resource management role. It expects to verify richer and multiple effects in this study for the reference of successive research and the practice.

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The enhancement of economic development and living standard in last years has the people stress more on recreational life that tourism becomes prevalent in Taiwan. County and city governments positively promote tourism and hold cultural festivals to enhance the boom of accommodation and catering industries and further fire national tourism market and catering industry.

Through online questionnaire survey, the customers of Wang Steak, TASTy, Tokiya, and ikki, which are the subsidiaries of Wowprime and burst out the oil scandal recently, are distributed 800 copies of questionnaires. Total 388 effective copies are retrieved with the effective rate 49%. The research results are concluded as follows. 1. Crisis Communication Strategies would affect Media Report. 2. Crisis Communication Strategies would influence Corporate Image. 3. Media Report has significantly positive effects on Managerial Capacity in Corporate Image. 4. Media Report presents remarkably positive effects on Corporate Reputation in Corporate Image. 5. Media Report shows notably positive effects on Communication News in Corporate Image. It is expected that catering businesses could enhance the countermeasures of Crisis Communication Strategies to cope with crises.

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Foreign competition in domestic markets is still strengthening and for small and medium-sized enterprises (SMEs) internationalization may be one way to deal with this growing rivalry. Pangarkar (2008) states that for SMEs the benefits of internationalization outweigh its disadvantages and that with the increasing degree of involvement in the internationalization process the performance of SMEs also improves. However, for SMEs from some sectors of our economy, involvement in internationalization is more complex than for large enterprises; moreover, they are often inclined to enter foreign markets due to different motives. The authors carried out several surveys among Czech SMEs during the last three years and found that SMEs from some sectors of the Czech economy mentioned the EU accession of the Czech Republic as their motive for internationalization. The aim of this paper is to find out whether EU membership represents the determining factor of the SMEs’ decision to get involved in internationalization, and what its advantages or disadvantages are as perceived by SMEs in connection with their international activities. Conclusions are drawn on the basis of primary data obtained from Czech SMEs through electronic questionnaire surveys.

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The impact of financial crisis has resulted in the global economic depression. It is merely cultural industry that acts in a diametrically opposite way so businesses related to cultural industry are still growing. For this reason, this study tends to explore the innovation activities in cultural parks in Taiwan, from the aspect of cultural value. Nevertheless, research on cultural parks in Taiwan still focuses on architecture design and reuse of space; studies on Service Innovation are rather few. This study therefore aims to discuss Service Innovation in cultural parks themselves. With questionnaire survey, the data are further analyzed and discussed. The research findings show 1. significantly positive correlations between Service Innovation and Product Price in Customer Satisfaction, 2. partially positive correlations between Service Innovation and Service Efficiency in Customer Satisfaction, 3. remarkably positive correlations between Service Innovation and Perceived Value in Customer Satisfaction, and 4. notable effects of Customer Characteristics on the correlations between Service Innovation and Customer Satisfaction. The research results are expected to be the reference and contribution to cultural park managers.

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of the Questionnaire Survey in 2004). Budapest: Corvinus University, Competitiveness Research Centre, September. Fókuszban a verseny. Gyorsjelentés a 2004. évi kérdőíves felmérés eredményeiről (Competitiveness

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Ministry of Finance (2000): Questionnaire Survey on Financial System and Corporate Governance in Japanese Enterprises (in Japanese). http://www.mof.go.jp Ministry of Finance (2010): Business Outlook Survey (in Japanese

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Society and Economy
Authors: Óscar Brito Fernandes, Mukhethwa Netshiombo, László Gulácsi, Niek S. Klazinga, Márta Péntek, and Petra Baji

providing methodological guidance on how to set up a questionnaire survey fit to collect nation-wide data about experiences of care. This initiative followed those of previous ad-hoc evaluations of patient experience such as that of the Chronic Care

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