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1 Introduction Today, many food companies invest in social media marketing to promote their products and services through various social media channels such as Snapchat, Instagram, Facebook, and Twitter. These social media platforms allow users to

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.J. & Zubillaga , J.I. (2010): How large U.S. companies can use Twitter and other social media to gain business value. MIS Quart. Executive , 9 (4), 243–259. Zubillaga J.I. How large U

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. ( 2014 ), Selling rooms online: The use of social media and online travel agents . Int. J. Contemp. Hosp. Manag. , 26 ( 2 ), 272 – 292 . [10] Ani N

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: product price, information content and reusability of packaging, country of origin, trademark, product availability in the market/specialist store and reviews in the social media. Regarding the possible criteria, it can be stated that perceived and the

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Pollack Periodica
Authors: Chang Lu, Honghao He, Tianyu Zhao, Agnes Borsos, and Janos Gyergyak

the reasons is young people who feel lonely have more online-only friends and they spend more time chatting with them who do not overlap with their real-life friends. People who are high levels of loneliness use social media more often than other

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components, which include the amount of available information and data through the website, social media presence, information security, compatibility with mobile assets, e-commerce availability, broadband internet access, use of special software, uniqueness

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